A Huge Win for Learning Management Systems

The Result

• They had enough appointments booked five days prior to the show to pay for the cost of their booth.
• They came away from the ATD conference with 500 new leads.
• Following the trade show, their sales team was able to follow up with their tier 1 leads while we continued to nurture their tier 2 and tier 3 leads until they were ready to contact them.

"We pulled out all the stops for this show and so did the Wild Fig team. The pre and post-show communications helped drive awareness and interest in us and gave us that extra brainpower and support we needed around event marketing." – Laura, Sr. Director of Marketing

(During the show) “The booth is so crowded they can’t move…they have already had five appointments this morning…they are over the moon!” – Andy Alstad, Project Manager, Showcraft