What Are Brand Archetypes, and How Can They Bring Your Brand to Life?
Rooted in personality psychology and derived from the work of Carl Jung, brand archetypes are based on human core desires, motivations, and emotions.
They’re essentially a personality profile for your brand. As such, archetypes provide a framework to connect your brand with your ideal audience in more meaningful ways.
The goal of archetypes is an emotional connection. Tapping into a customer’s deeply-held ideals and aspirations helps humanize your brand and make it more important in your customer’s eyes.
Our comprehensive eBook provides an overview of the 12 brand archetypes and how you can use them to bring more personality to your brand.
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