Have you been thinking about building a website for your business?
Or updating your current website?
Whether you’re just starting out or upgrading an existing site, one of the first steps in creating your website is to decide which website builder you’ll use. And since your website is often your first chance to make an impression on potential customers, it’s important to find the right website builder.
Ideally, the platform you choose will be easy to use, have all the features you need to engage your audience, and give you beautiful design options, flawless function, and robust security.
When it comes to website builders, here at Wild Fig we are, admittedly, a little biased. We’re big fans of HubSpot — we use it ourselves and have helped many clients switch to and fall in love with it! As far as we’re concerned, HubSpot checks all the boxes (and then some).
But if you need a little more convincing, we get it — it’s a big decision! So let’s take a look at why you should build your website in HubSpot vs all the other options out there.
First of all, if you haven’t heard of HubSpot before, you’re probably wondering what it even is?
Great question.
HubSpot is a cloud-based website builder, CRM (customer relationship manager), and CMS (content management system). It’s designed to handle not only your website build, but also every aspect of your content creation, marketing, sales, and customer service tasks.
In essence, it’s a one-stop shop for everything you need to engage your audience and draw in customers.
Whether you’re a seasoned web designer or a small business owner with no idea how to build a website (or somewhere in between), HubSpot’s features and design flexibility make it an ideal choice.
With a huge library of website templates, themes, and integrations, and robust customization features, you can design a unique, beautiful site regardless of your level of experience.
With HubSpot, you have all the design flexibility you could ask for. Templates for web pages and landing pages can be used as-is or modified with easy drag-and-drop modules (or code editing, if that’s your thing). You can even skip all the templates and design your site from scratch, if you like (hi web developers! 👋).
You can also utilize A/B testing to determine the best-performing variations of a page. This means you can try out different copy, images, or layouts and see which engages your audience better — making tough design choices easier.
Plus, HubSpot is always adding new features and integrations to give you even more options for your website. Want to integrate your site with another tool or platform? Or embed a calendar so prospects and clients can book their own meetings? You can. You can even personalize your site’s homepage so it looks different to different users. Cool, huh?
In addition to mad design capabilities, HubSpot offers one of the most secure CMS platforms available, guaranteeing the safety of your systems and information.
By default, all HubSpot websites have a standard SSL certificate with 24/7 security, threat monitoring, and incident response by HubSpot’s dedicated security team. Plus, you can customize your user permissions and security settings to suit your needs.
In addition to tight security, HubSpot has a robust support team. Depending on the plan you choose, you can contact expert support via email, live chat, or phone call to solve any problems that arise. Plus, you can connect with thousands of other users on HubSpot’s online community.
HubSpot also offers an Academy full of courses where you can learn everything you need to know, from using HubSpot’s features to developing a marketing strategy and improving customer support.
Another huge benefit of HubSpot is its built-in, easy-to-use SEO tools.
When you build web pages, blog posts, or landing pages, you’ll have on-page SEO tools to support you in optimizing your content for search. You’ll also receive live recommendations (including keyword optimization recommendations) to ensure your content follows SEO best practices.
With HubSpot’s SEO tools, it’s easy to identify which pages need updates and which actions you need to take to improve your site’s search visibility and ranking. Need a keyword research tool? HubSpot has one built in that will help you discover new keywords and research the ones you’re already using to determine your chances of ranking for them.
Want to learn more about key SEO metrics to track? Check out this blog!
Speaking of analyzing your website, HubSpot offers tons of analytics tools to help you clearly see not only how your website is doing, but also how it’s working alongside your marketing, sales, and customer service teams to bring in new business.
From page views and CTA clicks to submission rates, leads, and more, HubSpot’s analytics clearly show you how your efforts contribute to your ROI. You can even see which channels and content are bringing in the most leads for your business!
With these powerful tools at your fingertips, you can make more effective, data-based decisions for your business and focus your efforts on the marketing channels and content that most effectively reaches your target market.
With the amount of information internet users consume each day, standing out from the crowd is more important than ever. That’s where personalizing your website content comes in.
Using personalization tokens, you can easily personalize your homepage and other website content for each visitor to your site based on their location, language, interests, buyers’ journey stage, and so on.
This helps ensure your visitors can read your website in the language of their choice, easily access content that is most relevant to them, and much more. And you can not only use these tokens on your website but in your email marketing as well to create unique, interactive experiences for your clients and prospects.
Personalization also benefits website users who fill out forms on your site. With Smart Forms, HubSpot allows users to only enter information they haven’t before.
For example, if a website visitor inputs their contact details to download your lead magnet, the next time they fill out a form on your site it won’t ask them for that information again. This makes filling out forms much faster and more convenient for repeat website visitors.
HubSpot makes it easy to create, host, and organize your content, including web pages, landing pages, and blogs.
When it comes to blogs, you can customize the design of the blogs themselves as well as the blog listing page. Plus, it’s easy to add CTA buttons, images, and other blog elements that will help engage your audience.
And as with creating your other website pages, you don’t need to be a web developer to build a blog that converts. HubSpot offers a variety of customizable templates you can use to create a design that suits your business and engages your audience.
Finally, not only can HubSpot help you easily build a great website, but it also offers you tools to manage your email marketing, social media marketing, lead generation, sales, and customer engagement. And it ties them all together seamlessly.
HubSpot makes it easy to:
…and so much more. With everything in one place, HubSpot helps you streamline your processes and save time while also bringing in leads and growing your business.
If we sound overly adoring of HubSpot, it’s because we are. 😍 And at this point, you can probably see why we’re so adamant about building your website in HubSpot.
The truth is, because your website is your digital storefront, it’s the most important representative of your company online. So it makes sense to use the best website builder out there.
And in our experience, that’s HubSpot.
Ready to see what HubSpot can do for you? Schedule a free exploratory call with your friends at Wild Fig. Or, if you’re not sure if you need a new website yet, check out our free website grader to see how your current website stacks up. (And then come back here to schedule that exploratory call! 😉)
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Amy Judge
