The Power of LinkedIn Lead Generation Campaigns: A Case Study

Looking for more B2B leads?

Who am I kidding…when you run a business, you’re always looking for more leads, right? And who has the time to constantly search for new business?

What if I told you there was a way to bring in qualified B2B leads with very little hands-on time and NO spammy or salesy messaging? Sounds too good to be true, doesn’t it? But that’s exactly the experience our clients have when we create their lead generation campaigns on LinkedIn!

Read on to learn more about Wild Fig’s LinkedIn lead generation campaigns, including how they helped one client bring in tons of ideal new leads that have led to sales for their business.

Not Your Typical Lead Gen Campaign 

LinkedIn is already a gathering place for businesses, so launching a lead gen campaign there is a no-brainer for B2B companies.

However, we’ve all gotten those spammy messages that sound like a robot wrote them: No personalization, no attempt at relationship building…just a sales pitch right off the bat. This is not the kind of campaign we’re talking about. It may look similar — sending LinkedIn messages to prospects with whom you may or may not already have a connection — but that’s where the similarity ends.

We’ve found that by sending educational, conversational, and relationship-nurturing messages, we can help our clients make real connections with their prospects. 

Even better, it requires very little effort on the part of our clients. We do the heavy lifting, and they reap the benefits.

How Wild Fig Creates Better LinkedIn Lead Generation Campaigns

Here’s how we build an effective lead generation campaign on LinkedIn:

1. We determine the target audience our client wants to connect with. 
2. We then procure a list based on the target market demographics.
3. We identify the #1 problem or pain point the client’s target audience is facing and how our client can help solve that problem.
4. We pull together content assets we can use to educate the audience and show how our clients can help solve their problem.
5. We thoughtfully craft messaging, including an initial connection request plus 3-4 additional messages that are automatically sent to the prospect once they’ve accepted the connection request.
6. Once the list and messaging are approved, we turn the campaign on and let the new opportunities for our clients roll in!

From there, all our clients have to do is follow up with the prospects who reach out. It couldn’t be easier!

But lest you think we’re over-selling things, let’s look at how this kind of lead generation campaign has benefitted one of our clients’ businesses.

One Client’s Experience: PS=Ø

Our client, PS=Ø, has a product that is somewhat new to the concrete/general contractor world. Because of this they naturally wanted to build awareness around their product. 

They also wanted to establish relationships with potential clients so that when the prospect has a project that could use the PS=Ø product, they’d reach out. The idea was that once a prospect knows how PS=Ø’s products work and how they can help get their construction projects done faster, they’d be primed to buy when a need arose.

And it’s worked.

In the past year and a half, we’ve run six campaigns for PS=Ø. Those campaigns generated 1,063 new connections (who are now seeing PS=Ø’s LinkedIn posts and updates) and over 44 new opportunities!

The best part is, the PS=Ø team only has to invest an hour (or less) each time we run a campaign to let us know the audience they want to focus on and to review the list before we launch. We’d say the benefits far outweigh the effort!

Here’s what Jason Zimmerman, Strategic Growth Director of PS=Ø had to say:

“The LinkedIn campaigns Wild Fig has set up for me have enabled me to connect with my precise audience, down to the company and job title. As a result, I’ve been able to secure numerous sales and sales meetings that I wouldn’t have had otherwise. It’s been a huge benefit to my business.” 

We couldn’t be more thrilled about the results of PS=Ø’s lead gen campaigns, and the amount of business it’s helped them bring in!

Ready to see how Wild Fig’s LinkedIn lead generation campaigns work for your business? We’d love to chat. Simply schedule an exploratory call to get started!