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SEO Basics: How Important Are Backlinks and Internal Links?
Part 2 of a 3-part series on SEO basics Have you ever read a piece of content that made a bunch of claims, but had no links to sources to back those...
SEO
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SEO Basics: Getting Started With Keyword Research and Placement
Part 1 of a 3-part series on SEO basics. You don't have to rely on luck and cross your fingers hoping people discover your content. You can use an...
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Want To Know How You Rank on Google? Try These Helpful Tools!
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Why Do I Need SEO? 5 Ways SEO Boosts Your Digital Marketing Strategy
Search Engine Optimization (SEO) is a crucial part of your digital marketing strategy.
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How Often Should I Refresh the Content on My Website? [And Why Is It Important?]
If it's been a while since you made updates to your website...it might be time.
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Client FAQs: What Your Marketing Team Wants You to Know!
Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...
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Pros and Cons of Using AI To Write Content [+ 5 Ways To Use It Effectively]
Before you outsource all your content to ChatGPT, consider the pros and cons of using AI to generate digital content.
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How To Optimize Your Content for SEO [the Answer May Not Be What You Think]
You have a great piece of content on your website, but it doesn’t seem to be getting much traffic. In fact, you’re pretty sure the only people who’ve...
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5 Reasons Why Online Reviews Are an Essential Part of Business Growth
Originally published September 2020; Updated March 2023 When you research a product or service online, what do you look for? Price, specifications,...
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Marketing Strategy Tips We L-O-V-E
Love is in the air, and to show our readers how much we love ‘em, we’re singing our favorite marketing strategy tips to the tune of a Valentine’s Day...
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10 Marketing Trends You’ll See in 2023
In this rapidly changing world, will you be able to pivot your strategy to swoop up new opportunities?
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Want a Website That Gets Results? Track These Key SEO Metrics
Part 2 of our Key Metrics Series Search Engine Optimization, or SEO, is a huge part of a successful website…so much so, that it deserves its own...
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5 Strategies to Help Customers Find You Online
Did you know that 67% of a customer’s journey happens online? More and more, consumers are doing online research before making any kind of decision...
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10 Key Website Metrics To Track for a Successful Digital Marketing Strategy
Part 1 of our Key Metrics Series When you aren’t seeing results from your marketing, it can be easy to think you need to spend more money on your...
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Transform Your Blog Into a Traffic-Generating Machine
Apple chips, hummus, Ninja warrior, the naughty list…these are not topics you’d normally connect with a content marketing company. And yet, these are...