6 min read
Make Your LinkedIn Profile Stand Out: 5 Easy Tips for a Better LinkedIn Profile
Originally posted Jan 2023; Updated August 2023 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not sure,...
Marketing Strategy (2)
7 min read
How Often Should I Refresh the Content on My Website? [And Why Is It Important?]
If it's been a while since you made updates to your website...it might be time.
8 min read
Client FAQs: What Your Marketing Team Wants You to Know!
Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...
5 min read
Paid Google Ads: Are They Worth It?
Google Ads are among the most popular paid search advertising solutions on the most widely used search engine in the world. But are they the best...
5 min read
How To Create a One-Liner Using the StoryBrand Framework (and How To Use It)
Ever tripped over your tongue when trying to explain what you do at a networking event or cocktail party?
6 min read
How Much is Too Much When Communicating With Prospects Online? [+ Templates]
When deciding how much to communicate with your prospects online, it’s easy to feel like you’re either communicating too much, or too little. Like...
4 min read
The Importance of A/B Split Testing [Plus 5 Quick Tips]
Thinking about making changes to your website, but not sure if the changes you’re considering are a good idea? Or maybe you’re not getting the...
7 min read
13 Social Media Marketing Benefits for Your Small Business
Are you taking advantage of everything social media has to offer your small business?
7 min read
Pros and Cons of Using AI To Write Content [+ 5 Ways To Use It Effectively]
Before you outsource all your content to ChatGPT, consider the pros and cons of using AI to generate digital content.
6 min read
Social Media Platforms 101: Choosing the Right Ones for Your Business
So...how’s your social media marketing going?
6 min read
5 Reasons Why Online Reviews Are an Essential Part of Business Growth
Originally published September 2020; Updated March 2023 When you research a product or service online, what do you look for? Price, specifications,...
8 min read
What Are Brand Archetypes, and How Can They Bring Your Brand to Life?
The way a customer views your brand holds a lot of power. When they see you as someone who can help them live a better life and become a better...
6 min read
7 Simple Ways To Grow Your Social Media Following Organically
Social media can be a fantastic way to connect with your audience, promote your brand, and drive new leads and sales to your business. After all,...
4 min read
Using StoryBrand To Create Copy Your Prospects Can Easily Understand
Why do customers walk away without buying?
4 min read
Marketing Strategy Tips We L-O-V-E
Love is in the air, and to show our readers how much we love ‘em, we’re singing our favorite marketing strategy tips to the tune of a Valentine’s Day...