7 min read
Business Storytelling for Your Website: How To Write an Effective About Us Page
Raise your hand if you thought your website’s About Us page wasn’t an important part of your content strategy. 🙋♀️
Content Marketing (2)
6 min read
Can You Reuse Old Content? Intro to Historical Optimization and Repurposing Blog Content
Content marketing is one of the most effective ways to promote products and services. But for many business owners, the stress of having to create...
7 min read
How Often Should I Refresh the Content on My Website? [And Why Is It Important?]
If it's been a while since you made updates to your website...it might be time.
8 min read
Client FAQs: What Your Marketing Team Wants You to Know!
Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...
5 min read
How To Create a One-Liner Using the StoryBrand Framework (and How To Use It)
Ever tripped over your tongue when trying to explain what you do at a networking event or cocktail party?
7 min read
13 Social Media Marketing Benefits for Your Small Business
Are you taking advantage of everything social media has to offer your small business?
7 min read
Pros and Cons of Using AI To Write Content [+ 5 Ways To Use It Effectively]
Before you outsource all your content to ChatGPT, consider the pros and cons of using AI to generate digital content.
6 min read
How To Optimize Your Content for SEO [the Answer May Not Be What You Think]
You have a great piece of content on your website, but it doesn’t seem to be getting much traffic. In fact, you’re pretty sure the only people who’ve...
8 min read
What Are Brand Archetypes, and How Can They Bring Your Brand to Life?
The way a customer views your brand holds a lot of power. When they see you as someone who can help them live a better life and become a better...
6 min read
How To Design a Great Call To Action (CTA)
Even if you have no idea what a call to action is, chances are good that you’ve seen hundreds, maybe even thousands of them! Every time you see a...
6 min read
Best Storytelling Frameworks for More Engaging Brand Storytelling [Examples]
From the ancient oral histories of indigenous peoples, to the modern-day blockbuster films of Hollywood, humans have always been enraptured by the...
5 min read
Wild Fig’s Top 10 Most Popular Blogs of 2022
Happy New Year, Figgy friends! With the start of a new year, we’d like to take a look back at the Wild Fig blogs that had the most views over the...
3 min read
Our 7 Favorite Success Stories of 2022
As the year comes to a close, we want to look back in gratitude for all the awesome things we’ve been able to help our clients accomplish in 2022.
7 min read
25 Easy Ways To Grow Your Email List
Is your email list looking a little sparse? If your list is beginning to look a lot like Charlie Brown’s Christmas tree, it’s time to put some effort...
7 min read
How To Stand Out by Infusing Company Culture Into Your Marketing
Is your marketing bland?