6 min read
4 Business Blogging Basics for Beginners
If you’re overwhelmed at the thought of starting a blog for your small business, you’ve come to the right place. We’ll discuss many of the benefits...
Blogging
5 min read
Why Should I Blog? 5 Key Ways Blogging Benefits Your Business
Why should I blog? If you've been asking this question, you've come to the right place! Yes, blogging does benefit your business — really, it does!...
8 min read
How To Build a Content Creation Framework (and Why You Need One)
Creating content for your blog, website, lead magnets, and so on takes a lot of time and effort. If you don’t plan ahead and keep it all organized,...
6 min read
10 Ways To Generate Creative Blog Ideas for Your Business [+ a Bonus Tip!]
Blogging benefits your business in so many ways. But if you want your audience to stay engaged, you need to keep coming up with creative blog ideas.
6 min read
Can You Reuse Old Content? Intro to Historical Optimization and Repurposing Blog Content
Content marketing is one of the most effective ways to promote products and services. But for many business owners, the stress of having to create...
8 min read
Client FAQs: What Your Marketing Team Wants You to Know!
Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...
7 min read
Pros and Cons of Using AI To Write Content [+ 5 Ways To Use It Effectively]
Before you outsource all your content to ChatGPT, consider the pros and cons of using AI to generate digital content.
6 min read
How To Optimize Your Content for SEO [the Answer May Not Be What You Think]
You have a great piece of content on your website, but it doesn’t seem to be getting much traffic. In fact, you’re pretty sure the only people who’ve...
6 min read
How To Design a Great Call To Action (CTA)
Even if you have no idea what a call to action is, chances are good that you’ve seen hundreds, maybe even thousands of them! Every time you see a...
6 min read
Best Storytelling Frameworks for More Engaging Brand Storytelling [Examples]
From the ancient oral histories of indigenous peoples, to the modern-day blockbuster films of Hollywood, humans have always been enraptured by the...
5 min read
Wild Fig’s Top 10 Most Popular Blogs of 2022
Happy New Year, Figgy friends! With the start of a new year, we’d like to take a look back at the Wild Fig blogs that had the most views over the...
6 min read
9 Types of Blogs and How To Use Them To Promote Your Business
When Bill Gates wrote the essay titled “Content Is King” in 1996, he couldn’t have known that it would turn out to be a slogan wielded by content...
4 min read
Crafting Killer Content: 6 Types of Content for Better Engagement
When it comes to content marketing, the competition is as fierce as ever. With more than 4.5 million blog posts generated each day, creating standout...
4 min read
5 Strategies to Help Customers Find You Online
Did you know that 67% of a customer’s journey happens online? More and more, consumers are doing online research before making any kind of decision...
7 min read
Transform Your Blog Into a Traffic-Generating Machine
Apple chips, hummus, Ninja warrior, the naughty list…these are not topics you’d normally connect with a content marketing company. And yet, these are...