Did you know that 67% of a customer’s journey happens online? More and more, consumers are doing online research before making any kind of decision to purchase products or hire services. If you’re not showing up prominently in online search results and social media, it’s unlikely that potential customers will find you. To really attract an audience, you need to make it as easy as possible for customers to find you online. Let’s go over a few strategies to help you do that.
Title case your website domain and social media URLs on all of your marketing (capitalize the first letter of each word). That way they will be easy to read and remember - you want them to be recognizable with a quick look.
For example:
is much easier to read than
Do you see what we mean? This is especially helpful if your URL is lengthy.
Note: how people enter the URL into their browser won’t matter - whether they use capitals or lower case they’ll still get to your website or social media page. Title casing just makes it easy for people to see your name at a glance.
Relevant content will grab your customers’ attention and keep them coming back for more.
Another important element in your online presence is consistency. You want to post on your blog and social media networks as often as you can to keep the momentum going, but you also need to think about how often you’ll be able to consistently post. If you start posting daily, your readers will come to expect that and will see you as less reliable if you suddenly drop down to once a week. If all you have time for is a weekly post, then do that - just be consistent.
Keyword-rich content will boost your SEO (search engine optimization) and help you appear prominently in online search results. The goal is to rank on the first page of Google search, as people rarely look beyond the first page. Since it is difficult to rank on the first page for every possible thing your customers would search for, focus on a few words or phrases that reflect what’s most important to you and use those keywords throughout your website copy. You can also use keywords in page titles, meta tags, image descriptions, and page descriptions to help boost your SEO.
That doesn’t mean you have to post your own new content every day. Do post some relevant content of your own, but also share content you find and want to pass on to your followers, post polls and questions to gather opinions and increase engagement, respond to comments people post on your page, and comment on others’ pages and posts.
Also, keep your finger on the pulse of what others in your industry are doing online by joining groups, following other accounts whose content you find useful, following people who follow you, and subscribing to blogs in your industry. These things will all help you become an online resource in your area of expertise and get you seen by your customers.
On your website, make your social media icons easy to find. Generally speaking, the top or bottom of the page (or both) is the best spot for them. Make sure the icons are big enough or spaced far enough apart to be able to easily click or tap on them.
You should also include your website and social media URLs on all printed materials, including business cards, brochures, ads, product packaging, letterhead, invoices, and more. Make sure your customers can find your accounts easily.
All of these tips will help you stand out online so your target audience can easily find and engage with you.
Need help with your online marketing strategy? We can help. Wild Fig Marketing is your digital marketing agency! Whether you’re looking for marketing help in the form of website design, sales or process automation, content marketing, email marketing or lead generation, we have the knowledge and experience to help you rock your brand. Contact us on our website or set up a complimentary discovery call here!