The Figgy Tips, Trends, Ideas Blog

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Help Customers Find You Online

4 min read

5 Strategies to Help Customers Find You Online

Did you know that 67% of a customer’s journey happens online? More and more, consumers are doing online research before making any kind of decision to purchase products or hire services. If you’re...

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Buyer Personas

3 min read

Why Are Buyer Personas Important? This Vital Tool Can Revolutionize Your Marketing

Originally published in February 2018; Updated January 2022. There’s nothing new about the idea that we have to know our audience (our potential...

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what is sales enablement

4 min read

What Is Sales Enablement and Why Should Businesses Embrace It?

Sales enablement. If you clicked on this article, it’s likely you’ve at least heard of the term. And if you’re a business owner or sales leader and...

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key website metrics

7 min read

10 Key Website Metrics To Track for a Successful Digital Marketing Strategy

Part 1 of our Key Metrics Series When you aren’t seeing results from your marketing, it can be easy to think you need to spend more money on your...

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4 min read

6 Strategies To Stand Out from the Competition and Get Your Prospects’ Attention

Standing out in a sea of competitors is tough enough in a normal year. When you add in a pandemic and the fact that you can’t always see people face...

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3 min read

What We're Thankful for

We were inspired by our friends at Showcraft to share what we’re thankful for this year…and what a year it has been for all of us. We hope you enjoy...

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Finance Company

6 min read

Make Your Finance Company Stand Out By Educating Your Clients and Prospects

Do you struggle to make your finance company stand out from the crowd? If so, you aren’t alone. No matter what part of the industry you’re in —...

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6 min read

How To Market Your Practice While Showing Your Prospects You Care

A Guide for Medical and Dental Marketing Think about the important relationships in your life. Take marriage, for example. When you wake up every...

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Strategies to help renewable energy companies shorten a long sales cycle

5 min read

Strategies To Help Renewable Energy Companies Shorten a Long Sales Cycle

The goal of the sales cycle is to move a contact from prospect to client as quickly and efficiently as possible. But you don’t just want to close a...

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4 min read

7 Business Photography Tips To Increase Your Bottom Line

Does your company have online curb appeal? These 7 photo mistakes may be impacting your bottom line. Guest Blog Post: Dan Iverson of Anthologie

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Wonderwoman Construction

3 min read

Made in Minnesota–Wonderwoman Construction

Welcome to our blog suitably titled Made in Minnesota where we explore different Minnesota-based businesses and learn some helpful tips along the...

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millenials

3 min read

Millennials and the MedSpa Industry

Millennials are big consumers of medical spa services. No longer are various cosmetic procedures the domain of the golden generation: The selfie...

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2 min read

A Minnesota Contractor Success Story

When we met our new client, he was running a family-owned contracting business that had been operating in the community for nearly 40 years. His...

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Minnesota Rustic Wedding Venue

2 min read

Rustic Outdoor Wedding Venue: An Automation Success Story

When we first met with our friends at this Minnesota wedding venue, they were completely overwhelmed. In the past, when they hosted 12 weddings a...

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1 min read

A Huge Win for Learning Management Systems

Our Client Our client is a leader in online learning management systems. Their materials facilitate employee education which, in turn, propels the...

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