The Figgy Tips, Trends, Ideas Blog

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4 min read

13 Unique Holiday Gift Ideas for Your clients

The holidays are officially in full swing, and that means it’s time (or maybe past time) to start thinking about gifts. Not just for your family and friends — but for your clients as well.

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6 min read

10 Ways To Generate Creative Blog Ideas for Your Business [+ a Bonus Tip!]

Blogging benefits your business in so many ways. But if you want your audience to stay engaged, you need to keep coming up with creative blog ideas.

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5 min read

Intro To Fractional CMO: The Marketing Solution You’ve Been Waiting For

Ever wished you had a team of marketing experts in your back pocket? For business owners without their own marketing department, the idea of having a...

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3 min read

Every Good Story Has a Villain: Using a Philosophical Problem To Sell Your Brand

Originally posted Oct 2017; Updated Oct 2023 When you think of the components of a great story, what elements come to mind?

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9 min read

Successful Social Media Marketing: Why You Need a Unique Strategy for Each Platform

According to Pew Research, 72% of all Americans use some type of social media. And the typical social media user isn’t just hanging out on Facebook:...

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6 min read

How To Build a Homepage That Works With StoryBrand [Client Examples]

Imagine you’re selling an incredible product, but your brick-and-mortar storefront is crumbling to the ground. Do you think a passerby would trust...

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Differentiate your manufacturing company

5 min read

Differentiating Your Manufacturing Company in a Competitive Markeplace

In the increasingly competitive world of manufacturing, it can be difficult to know how to make your company stand out from the crowd. Even if you...

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6 min read

How To Write Newsletters That Actually Get Read

We’re of the opinion that every business should have some kind of newsletter — and most businesses do! But how many of those newsletters are actually...

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5 min read

Why Do I Need SEO? 5 Ways SEO Boosts Your Digital Marketing Strategy

Search Engine Optimization (SEO) is a crucial part of your digital marketing strategy.

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7 min read

Business Storytelling for Your Website: How To Write an Effective About Us Page

Raise your hand if you thought your website’s About Us page wasn’t an important part of your content strategy. 🙋‍♀️

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Reuse Old Content

6 min read

Can You Reuse Old Content? Intro to Historical Optimization and Repurposing Blog Content

Content marketing is one of the most effective ways to promote products and services. But for many business owners, the stress of having to create...

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7 min read

How Often Should I Refresh the Content on My Website? [And Why Is It Important?]

If it's been a while since you made updates to your website...it might be time.

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FAQ

8 min read

Client FAQs: What Your Marketing Team Wants You to Know!

Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...

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5 min read

Paid Google Ads: Are They Worth It?

Google Ads are among the most popular paid search advertising solutions on the most widely used search engine in the world. But are they the best...

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4 min read

How To Make Online Scheduling Work For Your Business

Once upon a time, a rustic wedding venue was losing clients left and right — they just didn’t know it yet.

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