The Figgy Tips, Trends, Ideas Blog

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Convert More Prospects From Your Landing Page

4 min read

How To Use StoryBrand To Convert More Prospects From Your Landing Page

Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of any marketing strategy. It’s a great place to host...

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benefits of hiring a fractional CMO

4 min read

5 Benefits of Hiring a Fractional CMO for Your Business

Do you have a small-to-medium-sized business or startup, with no marketing lead on staff? Are you in the midst of a business transition? Or maybe...

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4 min read

Marketing Trends for 2024: 5 Trends To Add to Your Marketing Strategy This Year

The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!

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Holiday Newsletter

4 min read

Fun Newsletter Ideas To Wish Your Prospects Happy Holidays

Many businesses use holiday newsletters as a chance to boost sales and announce last minute deals. Other companies opt to use their holiday...

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funny out-of-office message ideas

7 min read

10 Funny Out-of-Office Message Ideas for the Holiday Break

Originally posted Dec 2022; Updated Dec 2023 Taking some time off for the holidays? Need a unique out-of-office message to use while you’re gone?...

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4 min read

13 Unique Holiday Gift Ideas for Your clients

The holidays are officially in full swing, and that means it’s time (or maybe past time) to start thinking about gifts. Not just for your family and...

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6 min read

10 Ways To Generate Creative Blog Ideas for Your Business [+ a Bonus Tip!]

Blogging benefits your business in so many ways. But if you want your audience to stay engaged, you need to keep coming up with creative blog ideas.

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5 min read

Intro To Fractional CMO: The Marketing Solution You’ve Been Waiting For

Ever wished you had a team of marketing experts in your back pocket? For business owners without their own marketing department, the idea of having a...

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3 min read

Every Good Story Has a Villain: Using a Philosophical Problem To Sell Your Brand

Originally posted Oct 2017; Updated Oct 2023 When you think of the components of a great story, what elements come to mind?

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9 min read

Successful Social Media Marketing: Why You Need a Unique Strategy for Each Platform

According to Pew Research, 72% of all Americans use some type of social media. And the typical social media user isn’t just hanging out on Facebook:...

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6 min read

How To Build a Homepage That Works With StoryBrand [Client Examples]

Imagine you’re selling an incredible product, but your brick-and-mortar storefront is crumbling to the ground. Do you think a passerby would trust...

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Differentiate your manufacturing company

5 min read

Differentiating Your Manufacturing Company in a Competitive Markeplace

In the increasingly competitive world of manufacturing, it can be difficult to know how to make your company stand out from the crowd. Even if you...

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6 min read

How To Write Newsletters That Actually Get Read

We’re of the opinion that every business should have some kind of newsletter — and most businesses do! But how many of those newsletters are actually...

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5 min read

Why Do I Need SEO? 5 Ways SEO Boosts Your Digital Marketing Strategy

Search Engine Optimization (SEO) is a crucial part of your digital marketing strategy.

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7 min read

Business Storytelling for Your Website: How To Write an Effective About Us Page

Raise your hand if you thought your website’s About Us page wasn’t an important part of your content strategy. 🙋‍♀️

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