The Figgy Tips, Trends, Ideas Blog

Check out our blog posts for useful marketing tips, ideas and advice to super charge your business and watch it grow!

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woman sitting on the floor working on a laptop holding coffee

4 min read

The Marketing 80/20 Rule: Why Your Content Should Be More Than a Sales Pitch

While the goal of marketing is to bring in customers and increase sales, that doesn’t mean you should be constantly shoving a sales pitch down your audience’s throat.

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hand drawing a circle around a person icon on a clear screen.

5 min read

Narrow Your Focus for a Better Digital Marketing Strategy

If you’ve spent some time around our blog, you know we’re big fans of Donald Miller’s StoryBrand framework. Time and time again, we’ve driven big...

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doctor at a desk writing, with a patient on the other side of the desk

4 min read

Fractional Marketing for Small Health Clinics and Hospitals: A Case Study

At Wild Fig, we love celebrating the successes of our clients. Whether it’s a big win or a small one, we can’t help but do a little dance 💃 when our...

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blogging

5 min read

Why Should I Blog? 5 Key Ways Blogging Benefits Your Business

Why should I blog? If you've been asking this question, you've come to the right place! Yes, blogging does benefit your business — really, it does!...

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psychology of conversion

4 min read

The Psychology of Conversion: 5 Strategies To Close Your Next Deal

Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....

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illustration of a woman building a website using UX design principles

7 min read

Build a Better Website: 6 UX Design Principles To Inform Your Website Design

Building a new website for your business? Or thinking about redesigning your current site? While you’re choosing which theme, colors, photos, and...

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know how you rank on google

3 min read

Want To Know How You Rank on Google? Try These Helpful Tools!

Today’s search engine algorithms are complex and ever-changing. Add that to the fact that 7.5 million blog posts and 337,080 petabytes of data are...

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funny social media video ideas

4 min read

8 Funny Social Media Video Ideas for Your Business

Want to lighten up your social media marketing game? Try making funny videos with your team!

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2 min read

15 Tips for Creating a Powerful Email Subject Line

Originally published June 2017; Updated May 2024. Did you know that, every day throughout the world, over 306 billion emails are sent and received??...

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building a content creation framework

8 min read

How To Build a Content Creation Framework (and Why You Need One)

Creating content for your blog, website, lead magnets, and so on takes a lot of time and effort. If you don’t plan ahead and keep it all organized,...

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Fractional CMO

3 min read

Doing Better Business With Fractional CMO: A Case Study

A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO...

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3 min read

Client Success Story: An Interview With Scott Schultz of ResComPros

At Wild Fig Marketing, we love working with each of our clients to reach their audience and grow their business. And we love getting to share their...

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6 min read

7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention

Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋‍♀️

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7 min read

Celebrating 14 Years of WFM: 14 Lessons I’ve Learned in Business

I’m excited to share that Wild Fig Marketing is celebrating 14 years in business today! 🎉

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why build your website in hubspot

5 min read

Why Build Your Website in HubSpot? 7 Benefits of Choosing HubSpot Over the Competition

Have you been thinking about building a website for your business?

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