Kari Switala

6 min read

15 Compelling Content Ideas To Boost Your Business on LinkedIn

LinkedIn is the top professional networking site in the world, with 675 million monthly users worldwide. But with 30 million companies posting on the site, how do you make your business stand out? To...

Social Media Marketing

woman sitting at a computer smiling and looking like she just got a win

7 min read

Sales Emails That Work...and Ones That REALLY Don't [With Real-Life Examples]

Looking to fill your sales funnel or work your way through an existing prospect list? Sales email campaigns to the rescue! But how do you write a...

Sales & Marketing Sales Funnel Email Marketing

hands tying a ribbon on a holiday gift next to a computer

4 min read

15 Employee Appreciation Ideas for the Holidays

In the words of Virgin Group founder, Richard Branson, “Train people well enough so they can leave. Treat them well enough so they don’t want to.”

Entrepreneurship Hiring

illustration of people sitting around a desk planning their marketing strategy

6 min read

Creating a Marketing Plan for 2025: Why It's Important and How To Do It

Originally posted in Nov 2023; Updated October 2024 It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is...

Marketing Strategy

hand holding a magnet coming out of a cell phone, attracting icons of people.

7 min read

What Are Lead Magnets and How Can I Use Them To Grow My Business? [+12 Types To Try!]

Lead magnets are crucial to any lead generation campaign. But what are lead magnets exactly, and how can they help you bring in more prospects and...

Lead Generation

3 min read

Using Content To Establish Brand Awareness and Grow Your Business

In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...

Sales & Marketing Content Marketing Marketing Strategy

curly haired woman of color smiling at her desk while working on her laptop

4 min read

Our Best Tips for Creating a StoryBrand BrandScript That Reflects Your Business

Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...

Sales & Marketing Content Marketing StoryBrand

hand drawing a circle around a person icon on a clear screen.

5 min read

Narrow Your Focus for a Better Digital Marketing Strategy

If you’ve spent some time around our blog, you know we’re big fans of Donald Miller’s StoryBrand framework. Time and time again, we’ve driven big...

Marketing Strategy StoryBrand

doctor at a desk writing, with a patient on the other side of the desk

4 min read

Fractional Marketing for Small Health Clinics and Hospitals: A Case Study

At Wild Fig, we love celebrating the successes of our clients. Whether it’s a big win or a small one, we can’t help but do a little dance 💃 when our...

Case Study Success Story Fractional CMO

4 min read

The Psychology of Conversion: 5 Strategies To Close Your Next Deal

Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....

Sales & Marketing Lead Generation Marketing Strategy

3 min read

Doing Better Business With Fractional CMO: A Case Study

A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO...

Marketing Strategy Case Study Success Story Fractional CMO

6 min read