Kari Switala

6 min read

15 Compelling Content Ideas To Boost Your Business on LinkedIn

LinkedIn is the top professional networking site in the world, with 675 million monthly users worldwide. But with 30 million companies posting on the site, how do you make your business stand out? To...

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woman sitting at a computer smiling and looking like she just got a win

7 min read

Sales Emails That Work...and Ones That REALLY Don't [With Real-Life Examples]

Looking to fill your sales funnel or work your way through an existing prospect list? Sales email campaigns to the rescue! But how do you write a...

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hands tying a ribbon on a holiday gift next to a computer

4 min read

15 Employee Appreciation Ideas for the Holidays

In the words of Virgin Group founder, Richard Branson, “Train people well enough so they can leave. Treat them well enough so they don’t want to.”

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illustration of people sitting around a desk planning their marketing strategy

6 min read

Creating a Marketing Plan for 2025: Why It's Important and How To Do It

Originally posted in Nov 2023; Updated October 2024 It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is...

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hand holding a magnet coming out of a cell phone, attracting icons of people.

7 min read

What Are Lead Magnets and How Can I Use Them To Grow My Business? [+12 Types To Try!]

Lead magnets are crucial to any lead generation campaign. But what are lead magnets exactly, and how can they help you bring in more prospects and...

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brand awareness graphic

3 min read

Using Content To Establish Brand Awareness and Grow Your Business

In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...

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curly haired woman of color smiling at her desk while working on her laptop

4 min read

Our Best Tips for Creating a StoryBrand BrandScript That Reflects Your Business

Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...

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hand drawing a circle around a person icon on a clear screen.

5 min read

Narrow Your Focus for a Better Digital Marketing Strategy

If you’ve spent some time around our blog, you know we’re big fans of Donald Miller’s StoryBrand framework. Time and time again, we’ve driven big...

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doctor at a desk writing, with a patient on the other side of the desk

4 min read

Fractional Marketing for Small Health Clinics and Hospitals: A Case Study

At Wild Fig, we love celebrating the successes of our clients. Whether it’s a big win or a small one, we can’t help but do a little dance 💃 when our...

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psychology of conversion

4 min read

The Psychology of Conversion: 5 Strategies To Close Your Next Deal

Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....

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Fractional CMO

3 min read

Doing Better Business With Fractional CMO: A Case Study

A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO...

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6 min read

7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention

Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋‍♀️

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7 min read

Celebrating 14 Years of WFM: 14 Lessons I’ve Learned in Business

I’m excited to share that Wild Fig Marketing is celebrating 14 years in business today! 🎉

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Convert More Prospects From Your Landing Page

4 min read

How To Use StoryBrand To Convert More Prospects From Your Landing Page

Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...

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benefits of hiring a fractional CMO

4 min read

5 Benefits of Hiring a Fractional CMO for Your Business

Do you have a small-to-medium-sized business or startup, with no marketing lead on staff? Are you in the midst of a business transition? Or maybe...

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