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15 Employee Appreciation Ideas for the Holidays
In the words of Virgin Group founder, Richard Branson, “Train people well enough so they can leave. Treat them well enough so they don’t want to.”
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6 min read
Creating a Marketing Plan for 2025: Why It's Important and How To Do It
Originally posted in Nov 2023; Updated October 2024 It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is...
7 min read
What Are Lead Magnets and How Can I Use Them To Grow My Business? [+12 Types To Try!]
Lead magnets are crucial to any lead generation campaign. But what are lead magnets exactly, and how can they help you bring in more prospects and...
3 min read
Using Content To Establish Brand Awareness and Grow Your Business
In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...
4 min read
Our Best Tips for Creating a StoryBrand BrandScript That Reflects Your Business
Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...
5 min read
Narrow Your Focus for a Better Digital Marketing Strategy
If you’ve spent some time around our blog, you know we’re big fans of Donald Miller’s StoryBrand framework. Time and time again, we’ve driven big...
4 min read
Fractional Marketing for Small Health Clinics and Hospitals: A Case Study
At Wild Fig, we love celebrating the successes of our clients. Whether it’s a big win or a small one, we can’t help but do a little dance 💃 when our...
4 min read
The Psychology of Conversion: 5 Strategies To Close Your Next Deal
Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....
3 min read
Doing Better Business With Fractional CMO: A Case Study
A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO...
6 min read
7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention
Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋♀️
7 min read
Celebrating 14 Years of WFM: 14 Lessons I’ve Learned in Business
I’m excited to share that Wild Fig Marketing is celebrating 14 years in business today! 🎉
4 min read
How To Use StoryBrand To Convert More Prospects From Your Landing Page
Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...
4 min read
5 Benefits of Hiring a Fractional CMO for Your Business
Do you have a small-to-medium-sized business or startup, with no marketing lead on staff? Are you in the midst of a business transition? Or maybe...
4 min read
Marketing Trends for 2024: 5 Trends To Add to Your Marketing Strategy This Year
The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!
5 min read
Intro To Fractional CMO: The Marketing Solution You’ve Been Waiting For
Ever wished you had a team of marketing experts in your back pocket? For business owners without their own marketing department, the idea of having a...