Amy Judge

person typing on a keyboard with email icons floating above their hands

4 min read

Should You Send Emails to Unengaged Contacts? [Spoiler: No, and Here’s Why…]

You know the feeling: you’ve finally collected a decent number of email addresses for your list…but now they don’t seem to be engaging with your emails like they used to. It can be tempting to just...

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psychology of color for website design

6 min read

How To Apply the Psychology of Color to Your Website Design

Did you know that as much as 90 percent of a person’s initial reaction to your brand could be based on the colors you use in your marketing...

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illustration of a woman building a website using UX design principles

7 min read

Build a Better Website: 6 UX Design Principles To Inform Your Website Design

Building a new website for your business? Or thinking about redesigning your current site? While you’re choosing which theme, colors, photos, and...

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why build your website in hubspot

5 min read

Why Build Your Website in HubSpot? 7 Benefits of Choosing HubSpot Over the Competition

Have you been thinking about building a website for your business?

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Holiday Newsletter

4 min read

Fun Newsletter Ideas To Wish Your Prospects Happy Holidays

Many businesses use holiday newsletters as a chance to boost sales and announce last minute deals. Other companies opt to use their holiday...

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7 min read

How Often Should I Refresh the Content on My Website? [And Why Is It Important?]

If it's been a while since you made updates to your website...it might be time.

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6 min read

How To Design a Great Call To Action (CTA)

Even if you have no idea what a call to action is, chances are good that you’ve seen hundreds, maybe even thousands of them! Every time you see a...

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7 min read

25 Easy Ways To Grow Your Email List

Is your email list looking a little sparse? If your list is beginning to look a lot like Charlie Brown’s Christmas tree, it’s time to put some effort...

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4 min read

Crafting Killer Content: 6 Types of Content for Better Engagement

When it comes to content marketing, the competition is as fierce as ever. With more than 4.5 million blog posts generated each day, creating standout...

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emails your business should be sending

4 min read

The Top 5 Emails Your Business Should Be Sending

Is email marketing part of your digital marketing strategy? If not, it should be. Email marketing is a tried-and-true way to connect with your...

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is your email marketing effective

3 min read

Is Your Email Marketing Effective? Track These Key Metrics To Find Out

Part 3 of our Key Metrics Series Email marketing, when done well, can be one of the most effective ways to engage your audience. However, it doesn’t...

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Valentine's Day

1 min read

10 Adorably Pun-ny Digital Valentine's Day Cards For Marketers!

This Valentine’s Day, we're sharing our love the only way we know how, with cheesy marketing puns of course! We have the perfect Valentine’s Day...

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Buyer Personas

3 min read

Why Are Buyer Personas Important? This Vital Tool Can Revolutionize Your Marketing

Originally published in February 2018; Updated January 2022. There’s nothing new about the idea that we have to know our audience (our potential...

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