When Bill Gates wrote the essay titled “Content Is King” in 1996, he couldn’t have known that it would turn out to be a slogan wielded by content marketers across the globe. But, almost 30 years later, its predictions have come true:
“Content is where I expect much of the real money will be made on the Internet.”
If you’re just getting started on your blogging journey, let Wild Fig help you get the ball rolling: Here are nine types of blogs that you can start writing today.
For more blog writing tips, download our free Blog Writing Tips of 2022 infographic. 👉
“How-To” blogs are educational, easy to follow, and abide by the golden rule of content marketing: Your content should always provide value to your audience.
Imagine you are the owner of a coffee shop. To promote the new espresso flight you’re offering, you could write a “How-To” blog titled “How To Taste Espresso Like a Pro.” This blog provides your audience value by teaching them something, but it also gives you the perfect opportunity to advertise your product.
Here are a couple “How To” blogs that we’ve written at Wild Fig:
How To Hire The Right Digital Marketing Agency For Your Business
How To Attract Top Talent With a Strong Online Presence
Pro Tip: When promoting your business’s products or services in a blog, it’s best to take the subtle approach. You don’t want your reader to feel like they’re reading an advertisement. (You know what? Let’s just take this tip and apply it to every type of blog.)
Lists (or Listicles, in the BuzzFeed universe) are a great way to encourage blog engagement because the headlines are very “clickable.” These blogs are popular with readers because, with a number in the title (“5 Ways...” “10 Things…” “7 Solutions…”, etc.), they promise to be short and sweet—or at least easily digestible. With a list, the reader knows exactly what they’re going to get.
Businesses who use the list format for their blog are generally trying to educate their readership about the various options for a product, service, or method. As they describe each option, the successful business-blogger inserts their business into the list as one of the options. Or, they may advertise their business as offering several of the options on the list.
For example, this blog is a list! And, while we’re providing our readers with something that will benefit them, we’re also showcasing Wild Fig’s skills in content creation and marketing!
More WFM examples:
As a business owner, you might write an Interview blog or Client Spotlight blog for one of several reasons:
When you interview a client or professional, make sure to do your research beforehand. You want to come up with a list of thoughtful, intelligent questions that the third party will be excited to respond to.
Interview/Client Spotlight blogs are most often written in Q&A format, featuring an intro and conclusion that’s written from the business’s perspective. Below is an example from our own blog:
Client Spotlight: The Recruiting and Hiring Experts at Red Seat
Not sure what your customers are asking? Consult your employees, specifically your sales and service departments. These employees will have spent the most time working with your customers, and will likely know exactly what questions need to be addressed. You can also source your social media and blog comments for questions.
Here’s an example of a FAQ blog from our partner, HubSpot:
Answers to the 19 Most Frequently Asked Questions About A/B Testing
These types of blogs are excellent to post during the holidays, at the end of the week, or any time when we can all collectively relax. Just make sure you don’t overuse this type of content! With entertaining blog posts, a little goes a long way.
Here are a few examples of entertaining blog posts from the Figgy blog:
10 Adorably Pun-ny Valentine's Day Cards for Marketers!
What We’re Thankful For
In a concept blog, the goal is to explain exactly what something is, in a basic, user-friendly way. You may also choose to frame your blog as explaining why something is. Both the “what” and the “why” frameworks provide the opportunity to educate your readership on something outside their normal scope of understanding. This format also creates an opportunity to promote your business’s products or services.
Chances are most of your readers aren’t nearly as familiar with the concept as you are—that’s why you’re writing the blog after all, isn’t it? It can be helpful, then, to think of the concept blog like a “crash course” in your topic.
Here are a few examples of concept blogs from our clients:
You can strike this balance in a number of ways. One common tactic is to focus on a specific benefit that customers receive from you that they can’t receive anywhere else. This way, the blog reads less like a list of your accomplishments, and more like a resource for your future clients. As they go through the consideration stage of their buyer’s journey and conduct research, this kind of blog will be very useful to them.
Some Humble Brags from our clients:
SySTIUM’s Approach To Product Design and Engineering
Why Flywheel Sourcing Is the Best Partner for Your Overseas Manufacturing Needs
Say you’re an architecture firm. You might choose to create a project profile showcasing one of your recent builds. Within the profile, you could include pictures of the project, and brief, to-the-point descriptions of the project’s features. This type of blog is especially useful if you want to create a portfolio of work.
The interview format, on the other hand, is a great way to humanize your company’s work. It’s also a useful technique to network with any partners who may have been involved in the project. For example, take a look at how one of our clients, Pella Windows and Doors of Minnesota, showcases their products through an interview with their partner, an architectural design firm.
An external success story focuses on the successes of your clients. This type of blog allows you to promote your products and services by showcasing how well they’ve worked for your clients. Check out a client success story from our own blog, in which we highlight how our automation services saved a local wedding venue: Rustic Outdoor Wedding Venue: An Automation Success Story.
Hopefully, you’ve got some ideas already brewing, and are ready to start generating leads with your blog. And, as Bill Gates once said of content creators,
“Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products—a marketplace of content.”
For some pro tips on blog writing straight from the minds of our very own content writers, download Wild Fig’s free Blog Writing Tips of 2022 infographic!