Whether you’re a B2B or B2C company, you want to lead the pack with quality products and services and top-notch customer service. But don’t stop there!
As you map out your path to growth and success in 2025, consider these New Year’s marketing resolutions that will help you devise a solid strategy, craft valuable content, and hit the bullseye with your prospects and clients.
The new year is brimming with possibilities! A blank page. A new chapter in your personal story, ready for pen to paper. Before we embark on the year ahead, many of us set aside time to reflect on the previous year. We celebrate our wins and reconcile our losses. We adjust our course as needed and set fresh goals.
As a business owner, lean into the same process. Run reports and compile data that will give you a big-picture view of the previous year as well as an up-close look at individual marketing initiatives. Did your marketing generate the leads you were hoping it would? Did you hit your sales goals? What kind of feedback did you receive from clients in 2024?
Tip: Satisfied clients often go on to become effective ambassadors for your brand. If you’re not receiving regular raving client feedback, brainstorm how you can exceed client expectations in 2025.
Depending on the size of your team, consider handing out surveys so team members can share their unique perspectives on what worked and what didn’t, or hold an open discussion where everyone has the opportunity to contribute their thoughts and come up with ideas for improving your marketing this coming year.
Whatever you do, don’t continue with what you’ve always done just because it’s easy or familiar. Continue to learn and grow! Leverage your data and insights to set yourself up for an even more successful 2025!
Consistency is the backbone of any successful marketing strategy.
Consider New Year’s fitness goals. Many people who make New Year's resolutions to exercise don't stick with them long. According to Forbes Health, fewer than half of people who make fitness resolutions stick to them for more than three months. Needless to say, these people start the year with a healthy mindset and get some momentum, but they never realize their fitness potential. They quit too soon.
Much like fitness goals, marketing requires sustained effort over time to yield meaningful results. Many business owners start the year with ambitious plans to post regularly on social media, launch campaigns, and engage with their audience. But, as the weeks roll on, the demands of running a business or the lack of immediate returns cause these efforts to fade.
This start-and-stop approach can confuse your audience, disrupt your brand's visibility, and weaken the trust you've worked so hard to build. Consistency, on the other hand, fosters brand recognition, loyalty, and trust and improves your algorithm—more people will see your content the more consistently you post.
If you’ve been creating consistent, quality content, take a minute to pat yourself on the back. This is no easy feat and it’s an important part of any successful marketing strategy!
However, if you really want to connect with your audience and grow your reputation as a thought leader, shy away from content that goes right for the hard sell.
Content creation is a process bursting with potential—maximize it! Put yourself in your audience’s shoes. What are their pain points? What challenges are they navigating? Tailor your content to address these issues with solutions, insights, and actionable advice. This approach demonstrates empathy and builds trust, showing that your brand genuinely cares about your prospects’ and clients’ well-being.
On the contrary, waxing on and on about how great your business is at this and that and how you offer the perfect solution to all their problems smells salesy. Shift your paradigm and elevate your content.
This year, consider incorporating these valuable resources into your content strategy (if you haven’t already!):
Guides offer step-by-step instructions that teach your audience how to achieve specific goals and overcome obstacles. In StoryBrand speak, think of yourself as the guide, helping your hero—your prospect or client—overcome their biggest obstacles to achieve their greatest aspirations!
Share some of your company’s success stories that highlight client challenges, your solutions, and the final outcomes. Remember to include quotes and testimonials to further drive their impact!
Address common questions and misconceptions in your industry. Again, this helps grow your reputation as an industry expert. Then, when your prospect needs what you offer, you’ll be top of mind.
Offer insights into what’s happening in your industry and how it affects your audience. This builds credibility and trust. Your readers will see you as knowledgeable and committed to keeping them informed.
Nearly 75% of small businesses have a web presence. But not all websites are created equal! If you’re not sure how your website is performing, run it through our website grader, and gain valuable insights!
A website grader evaluates how well your site is functioning in terms of speed, responsiveness, and technical performance. It can highlight issues like slow loading times, broken links, or inefficient code that can negatively affect the user experience.
A website grader also evaluates on-page SEO factors, such as meta tags, headings, and keyword usage. These insights help you optimize your site for better search engine rankings so you get more eyes on your business!
We’ve all landed on websites that aren’t mobile-responsive, and it can be downright painful. More often than not, we click out of them and search for less clunky websites that can help us find the information we’re seeking. A website grader will assess your site’s optimization for mobile users.
Website graders can evaluate your site’s security measures, such as SSL certification, vulnerability to attacks, and other security protocols. A secure site builds trust with users because they know their sensitive data is protected. You can also operate with the peace of mind that you’re complying with data protection regulations.
Ultimately, optimizing your website's performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue.
Did you know that 40% of appointments are booked after hours? And we’re pretty sure you’d rather be handling a pickleball paddle or golf club than hand-scheduling appointments on a Sunday afternoon. That’s why we LOVE HubSpot’s online scheduling feature!
Online scheduling tools like the one in HubSpot allow prospects to see all available time slots and book appointments at their convenience without you lifting a finger. They:
In 2025, there are dozens of ways automation can help you save time. Learn more!
If you’re excited to implement some New Year’s marketing resolutions that will help you run an even more successful business this year but you’re feeling overwhelmed, maybe it’s time to consider outsourcing your marketing. Check out our free e-book, Top 7 Reasons to Outsource Your Digital Marketing, to learn how this simple step could benefit your business and help you grow!
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