Helpful Tips and Insights From Women in the Financial Services Industry: Part 3

Written by Kari Switala | July 1, 2021

One of our favorite parts of what we do is learning about other industries from our clients, referral partners and trusted advisors. One industry we’ve been learning a lot about these past few years is the financial services industry. Whether it’s filing your taxes, purchasing a home and securing financing or investing your money and creating a legacy account for your children and grandchildren, everyone depends on financial experts at some (or many!) points during their lives.

At Wild Fig Marketing, we are honored to share the company of many incredible women in the financial services industry. We took some time recently to interview four of these women and learn from them. We think you will find their insights valuable!

This is the third in a series of four interviews.

We’d like to introduce you to Angie Wood, Owner of Wood CPA.

Hello Angie! Can you please give us a brief overview of what you do at Wood CPA?

I started my firm in December 2019. I have added two employees and the growth continues! My business focuses on advisory services, accounting, tax planning, tax return preparation, payroll and sales & use taxes. I work with clients all over the U.S.

What is a common myth in your industry?

That having a CPA is just another costly expense that you can’t afford or that you won’t see value to justify the cost. In reality, a good CPA is an investment in your business and can help you save money by doing things correctly and timely. More and more, the industry is filled with trusted advisors for businesses with proactive advice and up-to-date knowledge. These advisors are a great resource! At Wood CPA, the tax return is just the final result of our year-long planning and not the main focus of our services.

If you could only share one tip (relating to your industry) with small businesses this year, what would it be and why?

Outsource your accounting and tax work! There are constant changes with tax, payroll and accounting. That can be a lot for an owner of a small business to stay on top of and implement. Business owners should be spending their time doing what they do best—running their business!

Who do you love to work with and what do you love most about the work you do?

I love working with small businesses. Staying up-to-date with monthly accounting work and navigating all of the tax and payroll laws can be a very daunting task for business owners. Therefore, it gets pushed aside. I love taking that burden off of business owners and coming up with a streamlined process to complete their monthly books with accuracy. Once we have that information, I work with business owners on their goals—whether it’s to build up their balance sheet to help secure financing or to strategically plan to save money on their taxes. The statistics on how many businesses fail within the first five years of operation are scary. Having proper financials and tax returns is a huge part of business success.

What’s your #1 go-to resource (websites, podcasts, publications, etc) for information about your industry?

There are many that I use but they are exclusive to accountants. I would say the best resource for a business owner who wants to stay on top of the changes in the accounting and tax industry would be www.journalofaccountancy.com

To learn more about Wood CPA, visit their website at www.woodcpamn.com.

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