The Figgy Tips, Trends, Ideas Blog

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6 min read

4 Business Blogging Basics for Beginners

If you’re overwhelmed at the thought of starting a blog for your small business, you’ve come to the right place. We’ll discuss many of the benefits you can expect from blogging and give you some...

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website design

3 min read

A Website Design Success Story: Van Dolder's Kitchen & Bath

When our client, Van Dolder's Kitchen and Bath, came to us, they didn't like the look, feel, and functionality of their existing WordPress website...

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better LinkedIn profile

6 min read

Anatomy of a Strong LinkedIn Profile: 5 Easy Tips for a Better LinkedIn Profile

Originally posted January 2023; Updated January 2025 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not...

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4 min read

5 New Year’s Marketing Resolutions for Your Business

Whether you’re a B2B or B2C company, you want to lead the pack with quality products and services and top-notch customer service. But don’t stop...

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6 min read

15 Compelling Content Ideas To Boost Your Business on LinkedIn

LinkedIn is the top professional networking site in the world, with 675 million monthly users worldwide. But with 30 million companies posting on the...

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mini santa sitting at a desk typing on a laptop

3 min read

5 Very Merry Client Holiday Emails To Send This Year

This holiday season, show your clients you care…by making them laugh and sharing some holiday cheer!

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woman sitting at a computer smiling and looking like she just got a win

7 min read

Sales Emails That Work...and Ones That REALLY Don't [With Real-Life Examples]

Looking to fill your sales funnel or work your way through an existing prospect list? Sales email campaigns to the rescue! But how do you write a...

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hands tying a ribbon on a holiday gift next to a computer

4 min read

15 Employee Appreciation Ideas for the Holidays

In the words of Virgin Group founder, Richard Branson, “Train people well enough so they can leave. Treat them well enough so they don’t want to.”

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illustration showing people linking different web pages

4 min read

SEO Basics: How Important Are Backlinks and Internal Links?

Part 2 of a 3-part series on SEO basics Have you ever read a piece of content that made a bunch of claims, but had no links to sources to back those...

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illustration of people sitting around a desk planning their marketing strategy

6 min read

Creating a Marketing Plan for 2025: Why It's Important and How To Do It

Originally posted in Nov 2023; Updated October 2024 It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is...

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hand holding a magnet coming out of a cell phone, attracting icons of people.

7 min read

What Are Lead Magnets and How Can I Use Them To Grow My Business? [+12 Types To Try!]

Lead magnets are crucial to any lead generation campaign. But what are lead magnets exactly, and how can they help you bring in more prospects and...

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person typing on a keyboard with email icons floating above their hands

4 min read

Should You Send Emails to Unengaged Contacts? [Spoiler: No, and Here’s Why…]

You know the feeling: you’ve finally collected a decent number of email addresses for your list…but now they don’t seem to be engaging with your...

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3 min read

SEO Basics: Getting Started With Keyword Research and Placement

Part 1 of a 3-part series on SEO basics. You don't have to rely on luck and cross your fingers hoping people discover your content. You can use an...

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