If you’re creating relevant, quality content then you are well-aware of the time and dedication the process requires. In an effort to increase brand awareness, be recognized as an industry expert and drive traffic to your website, you aim to create content that your target audience finds valuable and shareable. With these goals in mind, would you still go through the painstaking effort of valuable content creation if you knew that no one would ever read it? Of course not. The reality is, however, that if you’re not currently engaging in strategic SEO, your content is already largely failing to get into the hands of your prospects – a true marketing tragedy. Educating yourself on (and implementing!) the key components of strategic SEO will build a bridge between your business and your prospects, allowing them to interact with your brand.
Key components of strategic SEO
Your niche – In order to stand out from the competition, you need to identify your niche. What differentiates you? Create a substantial amount of quality content around that. Over time, Google will recognize you as an expert in your field and you will populate more frequently in search results.
Your target market – Once you hone in on your niche, ask yourself who would benefit most from your knowledge and the products or services your company provides. Consider conducting surveys to see what people think about your products or services. If you are currently working with customers, what do those customers have in common? From your research, create personas that represent your target market.
Relevant, high-value content – Now that you have your personas in place, speak to them directly. Address their pain points with your expertise and effective product or service solutions. Answer their frequently asked questions and clarify their common misconceptions. When you create content that is relevant to your target audience, they will share it which not only increases brand awareness and your authority as an expert in your field but also your SEO discoverability. It’s a beautiful thing!
Strategically placed keywords – In addition to appearing throughout your body content, your keywords also must appear in your URL, title, H1, H2 and meta description. This way, when Google indexes your content, your impact is greater and you have a better chance of ranking well. Need help choosing the best keywords for your content? See our recent post, Are Keywords Still Relevant for SEO? to learn how to choose the most powerful words for your SEO strategy.
Consistently published posts – Following these tips will help you develop a successful SEO content strategy. But don’t go through all the effort if you don’t plan to be consistent. Once you’re attracting your ideal clients, continue what you started! Google likes to see fresh content – it bodes well for SEO – and it keeps your prospects coming back for more!
Content sharing – In the midst of SEO strategizing, don’t lose sight of the fact that ultimately your goal is to drive traffic back to your website so prospects can engage with your brand. One effective way to do this is to post your content on credible websites with backlinks to your own site. Write relevant articles for their target markets and submit them to the website editors. You may have the opportunity to be a contributor and generate more awareness around your brand!
If you are interested in creating a comprehensive SEO strategy to drive more traffic to your website, we would love to help! Simply schedule your free no-obligation phone consultation or, if you’re ready to dive right in, schedule a keyword research marketing strategy session with one of our experts today!