Like growing a tree, growing a business is a long-term project . We’ll help protect your investment in time and resources by crafting a game plan for the long run, to ensure fruitful efforts for years to come.
Together, we’ll examine your company, nail down your goals, and determine the most dynamic tools to attract, convert and retain new customers. With a potent, nimble marketing strategy, you’ll be on fertile ground for long term growth.
Source: Forrester Research
68% of B2B companies use landing pages to generate new leads for their sales teams.
Source: MarketingSherpa via HubSpot
Leads are seeds! Every business needs to attract plenty of prospects, evaluate whether they are qualified, pursue them effectively and transform them into customers at the highest possible rate.
Whether you’re B2B or B2C, we’ll take the guesswork out of lead generation by developing strategic campaigns to fill your funnel with your ideal clients. We also incorporate lead scoring to automatically deliver notification of hot prospects straight to your inbox.
What’s lead scoring? It’s defining what makes a lead highly qualified for your specific company, and ranking potential patrons according to their anticipated value.
To generate plenty of qualified leads, we create material such as:
- Persuasive landing pages
- Free reports or white papers
- Compelling blog content
Source: Demand Metric
61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.
Source: Custom Content Council
Let’s define content marketing: it’s simply sharing valuable, relevant material to attract and retain your best audience. Effectively integrated, it ensures your identity as an influential expert, strengthens bonds with your readers and makes you stand out from the crowd. It’s how prospects get to know you.
Thanks to our 24/7 access to information, consumers are already educated by the time they contact you–they’ve researched online reviews, browsed social media channels and scrolled through blogs. According to Google’s Zero Moment of Truth study, when they reach out to you, they have consulted over 10 sources and are already 60% along in their decision-making process–relying entirely on what they’ve found online.
Persuasive content marketing is crucial to establishing credibility in today’s accelerated media landscape.
We specialize in creating intuitively targeted messages that attract your ideal prospects. Our writers have proven success in diverse backgrounds, and we match them by voice and expertise to skillfully express your unique message.
Content marketing services include:
- Blog writing
- Press releases
- Sales letters
Source: McKinsey & Company
Email marketing was reported as the #1 most-effective tactic for lead nurturing by top-performing B2B marketers.
Source: Forrester Research
Studies consistently affirm the success of email marketing.
It’s essential to building engagement with customers, prospects and referral partners. A strong connection means increased retention rates and greater referral potential for both B2B and B2C firms.
Another benefit? Automated metrics allow you to evaluate and consistently improve your message. We’ll track open and click-through rates to maximize email performance.
Our email marketing services include:
- Monthly emails– we develop content strategy; write, assemble and send newsletters; and provide reports
- Targeted email campaigns–sending emails to specific segments of a list based on their status in the sales cycle
- Custom auto-responders, birthday promotions and more
Source: Aberdeen Group, Marketing Lead Management Report
Marketers say that the biggest benefits of automation are:
- Saving time (74%)
- Increased customer engagement (68%)
- More timely communications (58%)
- Increased opportunities/up-selling (58%)
Source: Adestra Marketer vs Machine
Marketing automation — our favorite marketing tool! It’s the hot fudge sundae of our arena, complete with cherry on top.
Marketing automation is a revolutionary toolkit that allows companies to streamline, automate and keep track of all sales and marketing activities in one spot. Say “goodbye” to stress, missed deadlines and forgotten follow-up calls and “hello” to simple procedures that help you work smarter, not harder.
We work with you to evaluate your most critical needs and identify opportunities for growth. During a one or two hour strategy session, we’ll review your vital processes such as prospecting, lead nurture, sales, new-client onboarding and more.
Our marketing automation services include:
- Setting up your complete sales and marketing CRM system
- Training and ongoing maintenance of your CRM and sales and marketing programs
- Developing powerful and effective lead generation and client nurture campaigns
- Building high-converting landing pages
- Monitoring and tracking results to determine where to focus money and time
When your automated systems are finely tuned, you’ll find sales coming in, prospects joining your list, and sales meetings scheduled–seamlessly and effortlessly, so you can devote your energy to the heart of your enterprise. A personalized dashboard keeps you abreast of everything from email click-through rates to order fulfillment.
Isn’t this where you’d like to be? We can transform this dream into your reality by automating your business processes. Examples include:
- Order fulfillment
- New client onboarding
- Task and project management
- Collecting payments
- Selling your product/services online
- Running targeted promotions
Choose an a la carte two-hour strategy session, or sign up for our monthly package including a one-hour monthly consultation along with other services such as newsletters and marketing automation.