Made In Minnesota – Events By Melody

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our blog suitably titled Made in Minnesota where we explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format is a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories of big dreams turned reality, obstacles encountered and how they were overcome, things business owners would love to go back in time and change and fun little tidbits you wouldn’t otherwise be privy to! Sound like fun? Pull up a chair and get ready to meet Melody, founder of Events by Melody, located in Minneapolis, Minnesota.

Welcome, Melody! Thanks for being here today.
It’s great to be here!

We would love to learn a little bit about you and how Events by Melody got started!
Sure. Ever since I can remember, I knew that someday I would start my own business. I wasn’t sure what that would be exactly but I knew that working the Monday-Friday, 9-5 job just wasn’t for me. 
In early 2016, while I was still working at my full-time marketing job, I created a logo and website, you know, just for fun. I thought to myself, I’m going to be an event planner! I had always helped friends plan and coordinate their weddings and I was helping the engineering firm I was working for plan their corporate events (holiday parties, retirement parties, golf events etc.) Planning events has always been something I’m passionate about and I wanted to help others. 
When I launched my business in July of 2016, it took about a month but my first prospective client called…it was a bride looking for coordination services for her upcoming wedding. Long story short, her wedding was a few short weeks later and I quickly had one wedding under my belt. From there, the Events by Melody name spread rapidly. By the end of 2016, my company had coordinated 11 weddings and 1 corporate event (all while still working my full-time marketing gig!) In 2017, we coordinated 41 weddings and 2 corporate events and in 2018 we have 50+ weddings on the calendar (and counting!) Now I’ve got a whole team to back me up. Oh, and I ended up quitting my marketing job!

Q. Can you tell us a little about the services you provide?
A. Events by Melody specializes in weddings as well as corporate and non-profit events. The majority of our business is weddings, where we focus on wedding planning, design and coordination. Some of the corporate and non-profit events we plan/coordinate include holiday parties, award ceremonies, golf events, walk/run events and more!

Q. Looking back…do you think you were destined to be in this business?
A. Absolutely! When I was in elementary school, I would sell pencils to my classmates. In middle school, I tried selling landscaping rocks from my neighbor’s front yard (shhh!). That didn’t work so well though. Apparently nobody wants to purchase these from a 12-year-old kid but hey – I tried! In short, I’ve always been driven and motivated and wanted to become my own boss and own my own business for as long as I can remember!

Q. What do you find most challenging about the business you’re in?
A. The wedding/event planning market is saturated and there is a ton of competition. To be successful in this industry, you have to differentiate yourself. Whether this means having a clean and modern website, staying heavily active on social media or attending networking events and really putting yourself out there, you have to stay top of mind…always!

Q. If you could start your business all over again what is the number one thing you would do differently?
A. Honestly, nothing. I got to where I am today because of what I did from Day 1. While I could have done things differently, I would likely still be on the path I’m on. I’m a firm believer in the saying, Everything happens for a reason!

Q. Being an entrepreneur requires a lot of juggling…how do you stay focused or get re-focused?
A. Organization is KEY. I use a monthly planner/agenda book, set reminders in my phone and create to-do lists. (I LOVE crossing items off the list. Best. Feeling. Ever.)

Q. If you only had $500 to spend on growing your business, where would you spend your money and why?

A. I would spend that money on my team! I would love to treat my team to a group outing/team building experience. My team is what helps make Events by Melody successful and I couldn’t do it without them. Treat your employees like they make a difference and they will.

Q. What are three words you would use to describe your organization?
A. Professional, fun, authentic.

Q. Something fun…if you could start any business today what would it be?
A doggy day care! This is actually the business I wanted to start years ago before I started Events by Melody. I LOVE animals and think this would be so much fun. And who wouldn’t want to hang out with cute doggies all day?!

Q. What’s the best advice you’d give a business owner who is just getting started?

A. Have patience and believe in yourself. You can achieve anything you put your mind to. You will have failures along the way and make mistakes in the beginning but take these in stride and remember that at the end of the day, they are learning experiences.

If you’d like to learn more about Events By Melody, visit them online

Want to be featured in our Made in Minnesota blog series or do you know of a really cool business that would make a great feature? Contact us today!

Leave a Comment