Incorporating Apps & Technology to Small Business

Incorporating Apps and Technology Into Your Small Business: 10 Great Ways!

In Marketing Strategy, Technology by Kevin SwitalaLeave a Comment

Tapping into the latest apps and advancements in technology can really pack a punch when it comes to saving time and streamlining business operations. Here are 10 ways you can plug in to some sweet tech and show your business (and yourself) some love!

Develop a strong web presence with a clean and easy-to-navigate website

This will increase your SEO, furthering your brand awareness and communicating professionalism on a highly visible platform.

Utilize social media channels to promote your business 

If you want to attract new leads and nurture your current customers, you need to go where your target audience is. What social media channels do they frequent? Similar to a website, maintaining a social media presence increases brand awareness and it also keeps you top-of-mind. 

Start a blog

Blogs are a great way to share your expertise with everyone from curious visitors to loyal customers. Including a “comments” section at the end of each post also gives you an opportunity to solicit feedback and engage with your readers on the topic at hand. Then summarize each post on your social media channels and link them back to your blog to drive the biggest impact. 

Publish a monthly or quarterly e-newsletter

In addition to blogs, e-newsletters are a great way to connect with your audience and deliver value. You can also track your metrics to optimize engagement. 

Track expenses and cut checks digitally 

Save paper and brainspace! QuickBooks and FreshBooks are two options that can help you move away from paper-driven tediousness.

Solicit customer feedback through online surveys

This is a great way to keep a pulse on operations and continually refine your processes. A digital survey also communicates to customers that they have a voice in your company and that you care about their experience with your brand.

Offer online scheduling 

Take back your time with an app that schedules appointments for you.  Calendly, Setmore and Appointy are three effective web-based scheduling apps!

Host a webinar

This powerful platform offers your brand visibility and helps you grow your reputation as an expert in your field. Also, when visitors opt in, you attract on-point leads. Everyone wins!

Utilize a time-tracking app

Time cards are so last century. Move into the digital age and save yourself oodles of time and stress by implementing a time-tracking app. When daily work data acquired using a time-tracking app is properly utilized, it is great for accountability, process improvement, and productivity. According to, Time Doctor, Harvest, TopTracker and Toggl are all worth exploring!

Enact email marketing

Automation tools make email marketing a go-to for anyone looking to attract new leads, nurture current clients and grow their business! Questions? Book an exploratory call with us below to learn more! (Ahhh…online scheduling, we sing your praises.)

Adopting new technology can be intimidating at first and requires both patience and persistence. Stick with it! As you move forward, keep your ear to the ground for new tech that can help you better serve your clients and run a more efficient business.

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