email marketing strategies

Case Study: Too Many Prospects too Little Time

In Case Study by Kari SwitalaLeave a Comment

One of my clients came to me because she realized she was probably leaving money on the table by not staying in touch with her clients and prospects on a regular basis. As a health insurance broker she has a lot of contacts, clients and prospects, about 2500 to be exact. How does she stay in touch with them so if they need her services they think of her?


Solution: E-Newsletter – inexpensive and cost-effective


Results: After just one e-newsletter she had more business than she could handle. She made arrangements in her calendar to accommodate 3-4 days for prospect follow-up after each newsletter goes out. The end result is not only is she generating new and repeat business she is also helping to educate her clients too. A win-win solution!

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