Case Study: The Runaway Bride

In Case Study, Marketing Services by KariSwitalaLeave a Comment

Meet Glenn and his team at The Gardens of Castle Rock, located in beautiful Castle Rock Township, Minnesota. The Gardens of Castle Rock is an amazing outdoor wedding and reception venue with breathtaking display gardens and beautiful landscaping. Glenn built The Gardens from the ground up in 2014 and business has been growing rapidly ever since.

Glenn called us because he wanted to find a way to automate some of his processes. Because he is so focused on creating an AMAZING experience for every couple he works with, he wanted to ensure his onboarding process was up to par. One thing Glenn noticed that as his business grew, he found it harder and harder to keep on top of all of the reminders he needed to send to new couples after they booked with him. This is where we come into play!

The average booking for a wedding venue is done at least 12 to 18 months in advance. Once a new couple books, The Gardens needed to send multiple reminders to the couple to collect their deposit, apply for permits, secure a caterer, and much more.

All in all, Glenn needs to send approximately 15 emails over the course of a year, which is why Glenn called us! Handling all of these emails wasn’t too hard when Glenn was doing 3 to 4 weddings a year, but now he books more than 40 weddings a year. He and his team need to send more than 600 email reminders per year, not to mention all of the other tasks associated with each wedding.

Here’s how Wild Fig Marketing helped Glenn and his team saved hundreds of hours of staff time each year while creating an amazing experience for every bride..

  1. We met with Glenn and his team and identified the important reminders that needed to be sent out, with a timeframe for each reminder.
  2. We created all 15 emails and built a simple process for Glenn and his team to follow every time they booked a new wedding. All they had to do was click a link, enter the bride and groom’s names, email addresses,  and their wedding date and voila . . ., the sequence would start based on the date of the couple’s wedding. Each couple receives customized content with dates that automatically match their wedding date!

The sequence includes important reminders for both couples and The Gardens staff. The 15-email sequence also listed important follow-up tasks for The Gardens staff to complete after the wedding was over.

The end result: Glenn and his team have saved countless staff hours trying to manage this lengthy process, and they have enhanced each couple’s experience with this simple yet effective sequence.

But that’s not the end of the story. We have built other sequences for Glenn (with many more ideas in the works) to help with generating prospects and booking wedding venue tours too. Stay tuned for upcoming blog posts on Glenn and The Gardens!

Is your new customer onboarding process helping or hindering your business? Call us at 612-298-3487 to learn the many different ways we can help your business maximize efficiency and save time!

Here is a testimonial from Glenn himself on how automation has helped their venue to be more effective while providing an amazing experience for their clients.

“I was a little apprehensive at first with email automation. I didn’t want to bombard Garden couple’s email inboxes with junk mail and most importantly I wanted maintain a personable relationship with the couples.  Kari and the Wild Fig team have done an awesome job crafting an individual campaign tailored to meet our needs. The automation has been a huge time saver.  One of the keys to success with the automation is the ease of use.  Upon completing a sale, it only takes a few minutes to enter the couples information and we’re on track to deliver an exceptional wedding day experience.  The emails are personalized and targeted at the perfect time to assist in the planning process making the whole wedding less stressful. Big win!  More proof, we have nearly a 100% open rate with our booked couples with the requested action taken. So not only is the automation helping our staff be more effective, it’s helping our couples have a less stressful, more enjoyable wedding day. ”
– Glenn Switzer, Gardens of Castle Rock, Owner

 

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