Did you know that today’s average consumer spends $1,226 each year on holiday shopping and that number doubles for households whose income is $100k or higher?! With over 123.4 billion dollars in projected online sales this holiday season, there is plenty to go around. So how can you position your business to secure your fair share of the proverbial pie? Heed these helpful pointers for boosting your year-end sales and launch your business into a thriving 2019.
1.Create a holiday marketing calendar.
The holidays have a way of sneaking up on us. Taking the time to think through and plan out your holiday marketing strategy well in advance is a great way to ensure that when the wave comes, you’re ready to ride it. GoDaddy recommends sending out the first of your holiday emails between Nov. 1st and 15th in order to maximize the return on your holiday campaign.
2. Engage in creative email marketing.
Contrary to popular belief, email marketing is anything but dead. In fact, 20% of all holiday sales are captured through email marketing. The other side of that coin? The massive inbox inundation of seasonal deals can be a huge turnoff for your audience. The challenge: engaging your audience with clever emails that stand head and shoulders above your competitors. Remember, these emails don’t have to be a direct sell. The key is to captivate your audience and create a blissful experience. The sales will surely follow.
3. Use personalization to increase email relevance.
Your company likely gathers and segments personal information from past website visitors and customers. With the holiday season upon us, there was never a better time to put that data into action (while continuing to gather data from your influx of holiday website visitors, of course!). One effective way to do this is through the use of holiday gift guides. Send out personalized gift-buying suggestions to past customers, tailored to their particular shopping habits and demographics. Gift guides can be personalized according to gender, age, price or interest.
4. Optimize your emails for mobile devices.
40% of purchases this holiday season will be made from mobile devices. Tragically, only 40% of emails are optimized for said mobile devices. Pay attention to the details and troubleshoot the mobile usability of your campaign! Shorten subject lines and keep forms simple. Don’t require superfluous information from customers in order for them to subscribe to your email list or make a purchase. Simplicity is key.
5. Create an online advent calendar for subscribers.
This is a fun way to keep subscribers engaged throughout the holiday season. Each day, send subscribers an email with a link to your company’s advent calendar. Then prompt them to click on that particular day and “open the box” to view the daily deal. This is far more engaging than other daily holiday emails that deliver the daily deal straight to their inbox and it directs subscribers to your website for increased conversion.
6. Incorporate a seasonal emoji in your subject line.
If you’re in the camp that thinks emojis are tacky and obnoxious, you may be surprised to learn that, by adding just one emoji to your email subject line, you statistically increase your open rate by 56%! Take the extra second to add a seasonal emoji (santa, snowflake, skis, menorah, candle…) to your holiday email subject lines.
7. Embrace the spirit of the season by giving back.
Christmas, Hanukkah, Kwanzaa…they usher in a season of giving and dang – giving feels good. So much so, in fact, that 87% of customers will purchase from a company that advocates for issues that matter to them. Consider donating a certain percentage of your seasonal or year-round sales to a carefully selected charity and allow people to make a difference one purchase at a time.
8. And always, ALWAYS, test and measure your email campaigns.
Running a campaign without testing it is like fishing without a hook on your line: you’ll probably miss the big catch! Tweak anything that isn’t working and optimize the return on your marketing investment.
If you’d like some additional help with your holiday marketing or any future marketing you’d like to to do, feel free to give us a call or contact us to schedule an exploratory call. It’s free and only takes 15 minutes!
From our Figgy family to yours, we wish you and your loved ones a safe, healthy and prosperous holiday season!