Lemonade Stands Are on the Rise!

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It’s summertime in Minnesota…which means we can finally exchange our winter boots and icy roads for flip flops and road construction. In our neighborhood we are fortunate enough (insert sarcastic look here) to have 2 of the 3 entrances to our neighborhood closed due to major road construction projects for the entire summer. While us adults continue to whine and …

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Fascinate Your Prospects

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Guest Blogger: Tara Schmakel, The Once Timid Networker “In a competitive environment, the most fascinating option always wins. Always.”- Sally Hogshead We have only seconds to capture someone’s attention and when we do, we want to keep it. However there are many things that get in the way of keeping our targets attention. Distraction, commoditization and competition will take a …

Are You Missing an Opportunity?

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I recently hosted an in-home women’s clothing party. Timing of this event could not have been any better, as it was the night before my presentation on “Increasing Your Referral Opportunity”. Let me set the stage. It was 6:00 on a Wednesday night and I had wine, chocolate treats, and fun appetizers for guests. One by one, women filtered into …

To upgrade or not to upgrade? That is the question…

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To upgrade or not to upgrade? When I’m asked this question, my first response is, “It depends…are you actively using Linkedin already?” Upgrading to Linkedin premium has a lot of advantages, but it’s not a golden key. You have to be engaged on Linkedin to experience the benefits of the premium version. If you are actively posting and using Linkedin …

Yelp…A Whole New Player!

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Get Involved on Yelp for a Digital Take on a Proven Marketing Method In today’s world of flashy promotions, PR stunts, and a near-constant stream of media advertising, word-of-mouth still remains the highest form of marketing. This is primarily due to trust – if a friend or family member suggests a brand, you’re more likely to believe that the recommendation …

It’s a Girl…I mean it’s a Wild Fig!

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Well…it’s official! It’s a girl, I mean it’s a Wild Fig. Yes, after a few challenging weeks of trying to rename my business, I’ve finally selected my new company name…Wild Fig Marketing. Wild Fig Marketing was chosen because it’s a name that reflects what I’m most passionate about…building deep-rooted relationships! The Wild Fig Tree in South Africa has the deepest roots of any tree in …

To Recommend or Not To Recommend…that is the question?

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 One of the questions I hear most often in my Powerhouse Profiles & Profitable Prospecting Workshop is…how do I get more recommendations? Well…the answer is simple, you have to give in order to get. Remember the law of reciprocity? If not, here’s a quick recap: The Law of Reciprocity means: to give and take mutually; to return in kind or even in …

Top Tradeshow Items & Tips for 2014

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Guest Blogger: Cathy Verhage, Casta Marketing Group Cathy Verhage is the Owner of Casta Marketing Group, Inc.  They’ve been in business for 11 years and pride themselves on providing exceptional service.  They help their customers brand their logo identity with promotional products and corporate apparel.  Some of their loyal customers include MOM Brands, RBC, Culligan, Hazelden, Northfield News, Pahl’s Market, …

Starting the New Year Off on the Right Foot!

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Guest Blogger: Heather Kantrud, True-Grit Leadership    Heather Kantrud is a business and leadership development coach who utilizes horses in her work at the Ranch in Lakeville, MN.  This gritty country girl from North Dakota puts together Lone Ranger VIP days  for individual leaders, or workshops for executive teams/business groups.  Unlike Vegas, what happens at the Ranch does not stay at …

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A New Name…A New Chapter!

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When I started my business 4 years ago my vision was to create a business that would provide for my family and allow me to explore my entrepreneurial spirit. Not unlike, probably many of you. Fast forward 4 years and here I am with a business that is growing rapidly and becoming more than I could have imagined when I …