To Ask Or Not To Ask…that is the question!

In Uncategorized by Kari Switala0 Comments

Do you feel like a used-car salesman (no offense, here) when asking your clients and/or prospective clients to join your mailing list? Do you dread the thought of having that conversation and the thought of them saying, “no”? Here are some great tips to help you overcome your fear and build your email list from Tasmin Fox-Davies at Constant Contact. …

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Turning a Mistake into a Marketing Opportunity!

In Uncategorized by Kari Switala0 Comments

We are all human, right and we know that we are capable of making mistakes. Why is it then, knowing that we’re human and we make mistakes that we are so hesitant to address those mistakes and instead try and sweep them under the rug or avoid them completely? Here’s how I took a mistake and turned it into a …

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Top 5 BIGGEST Mistakes Companies Make When Using Facebook!

In Uncategorized by Kari Switala0 Comments

When it comes to marketing your business on Facebook, it’s important to remember that Facebook was created first and foremost for personal use. It wasn’t until 3 years after Facebook’s inception in 2004, that both businesses and Mark Zuckerberg & team realized the potential for business Facebook pages. This opportunity created a flurry and turned the marketing world upside down …

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One Year Later…

In Uncategorized by Kari Switala0 Comments

I am thrilled to be celebrating my 1 year anniversary in business! For those of you that don’t know I actually started my business 3 years ago on a part-time basis, then in March of last year I got that push off the ledge that I needed to launch my business full-time! I became one of the 18% nationwide laid …

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Case Study: Closing More Sales in Less Time

In Case Study by Kari Switala0 Comments

Being in the construction industry, especially in the state of Minnesota is challenging, because many contractors get the bulk of their bids during their busiest season. One of my clients recently came to me because he was frustrated with his sales process (or lack thereof) and his closing ratio (1 out of 30). As a small business owner, he was …

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Case Study: Too Many Prospects too Little Time

In Case Study by Kari Switala0 Comments

One of my clients came to me because she realized she was probably leaving money on the table by not staying in touch with her clients and prospects on a regular basis. As a health insurance broker she has a lot of contacts, clients and prospects, about 2500 to be exact. How does she stay in touch with them so …

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Case Study: Filling Your Pipeline

In Case Study by brianjohnson0 Comments

Generating a steady flow of referrals can be challenging, especially with all of the new technologies/social media channels out there. Still to this day, one of the best ways to fill your pipeline is by giving first and not asking for anything in return. The Law of Reciprocity! A client of mine recently implemented this strategy in his business.   …