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Importing Contact Data – Garbage in, Garbage…in?

In Technology by Kevin Switala1 Comment

So you got a shiny new digital marketing platform… And it includes a fancy CRM so you finally get to have all your contacts in one place… Now what? How will you use and grow your Contact Record Management? Is your CRM a part of your digital marketing platform like Ontraport? Where is your contact info today? These are important questions when …

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Her Secret to Success…

In Uncategorized by Kari SwitalaLeave a Comment

Have you ever walked into a showroom and the product line just resonated with you? You know, an overwhelming euphoric feeling that leaves you speechless. This recently happened to me while visiting the Fuse showroom. Fuse is an up-and-coming business that attracts a continuous flow of architects, interior designers, and other artistically-inclined design enthusiasts. Immediately, I was drawn to the …

Digital Marketing Secrets….REVEALED!

In Uncategorized by Kari Switala1 Comment

Please Join Us – The Digital Marketing Secrets Conference If you own or operate a business, you will want to keep Tuesday, October 20th, clear on your schedule. That is when I, along with several other marketing experts, will be delving into some of the top digital marketing secrets that we have learned over our entire history of digital marketing …

The POWER of Recommendations & Social Proof

In Uncategorized by Kari SwitalaLeave a Comment

One month ago I posted a recommendation for a fellow BNI member (and member of my A-Team) on LinkedIn. Within minutes, literally, I received a LinkedIn message from one of my connections inquiring about my fellow BNI member to see if she’d be a good fit for a project he had. Of course, I said, “YES” and went on to …

Lemonade Stands Are on the Rise!

In Uncategorized by Kari SwitalaLeave a Comment

It’s summertime in Minnesota…which means we can finally exchange our winter boots and icy roads for flip flops and road construction. In our neighborhood we are fortunate enough (insert sarcastic look here) to have 2 of the 3 entrances to our neighborhood closed due to major road construction projects for the entire summer. While us adults continue to whine and …

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Fascinate Your Prospects

In Marketing Services by Kari SwitalaLeave a Comment

Guest Blogger: Tara Schmakel, The Once Timid Networker “In a competitive environment, the most fascinating option always wins. Always.”- Sally Hogshead We have only seconds to capture someone’s attention and when we do, we want to keep it. However there are many things that get in the way of keeping our targets attention. Distraction, commoditization and competition will take a …

Are You Missing an Opportunity?

In Uncategorized by Kari SwitalaLeave a Comment

I recently hosted an in-home women’s clothing party. Timing of this event could not have been any better, as it was the night before my presentation on “Increasing Your Referral Opportunity”. Let me set the stage. It was 6:00 on a Wednesday night and I had wine, chocolate treats, and fun appetizers for guests. One by one, women filtered into …

To upgrade or not to upgrade? That is the question…

In Uncategorized by Kari SwitalaLeave a Comment

To upgrade or not to upgrade? When I’m asked this question, my first response is, “It depends…are you actively using Linkedin already?” Upgrading to Linkedin premium has a lot of advantages, but it’s not a golden key. You have to be engaged on Linkedin to experience the benefits of the premium version. If you are actively posting and using Linkedin …

Yelp…A Whole New Player!

In Uncategorized by Kari SwitalaLeave a Comment

Get Involved on Yelp for a Digital Take on a Proven Marketing Method In today’s world of flashy promotions, PR stunts, and a near-constant stream of media advertising, word-of-mouth still remains the highest form of marketing. This is primarily due to trust – if a friend or family member suggests a brand, you’re more likely to believe that the recommendation …