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Case Study: How Automation Saved One Client a Full Week Each Month

In Case Study, Marketing Automation, Marketing Services, Technology by Kevin Switala1 Comment

How would you like to save 40 hours a month? That’s like getting an entire week per month to work on the things that are important to you!! For one client of ours, we were able to do just that by automating their new client onboarding process, saving them hundreds of hours a year in follow up, notifications and reminders, …

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Online Reviews: A Powerful Tool For Your Business

In Marketing Services by Amy JudgeLeave a Comment

In this information age where the vast majority of consumers have a computer at their fingertips Bright Local finds that 88% of consumers consult online reviews prior to making a purchase. What’s more, 84% of consumers trust online reviews as much as they trust a personal recommendation! In other words the vast majority of consumers are forming an opinion about …

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Our 5-Minute Strategy for Overcoming Writer’s Block and Coming Up with a Content Plan

In Content Creation by Kari SwitalaLeave a Comment

When it comes to content marketing, two of the biggest frustrations I hear from small business owners are “What should I write about?” and “Where do I start?” Let’s Face It: Content Marketing Can Be Overwhelming Knowing where to start and what to write about are the two biggest factors that paralyze business owners and cause them to avoid content …

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The Importance of a Marketing Strategy Session

In Marketing Services by Kari SwitalaLeave a Comment

Good marketing makes the company look smart, great marketing makes the customer feel smart. – Joe Chernov 32% of B2B marketers say they have a documented content marketing strategy. (Content Marketing Institute, 2015) Marketing Strategy Sessions are a great way to be proactive with your efforts and ensure your marketing is delivering the results you want.  In this video, Kari …

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Taking the Patient Experience from “Ow!” to “Wow!”: An Automagic Case Study

In Case Study, Marketing Automation, Marketing Services by Kari SwitalaLeave a Comment

We all love earning new business. When a new patient entrusts their health to a new health care provider, it’s particularly exciting. That’s what Wild Fig Marketing discovered when we worked with a local chiropractic clinic. With a staff of 25, the clinic had a lot opportunities to make sure its patient onboarding system crossed its “t”s and dotted its …

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How to Choose the Best Social Media Platforms For Your Business

In Social Media Marketing by Amy JudgeLeave a Comment

We’re in a social media revolution, and there’s no telling what the future will bring. Think back to 2006, when both Facebook and Twitter were launched: over the past 11 years, they’ve had a phenomenal and unexpected impact on marketing and commerce. New platforms are introduced every year: some will evolve into “the next Instagram” and others will fail to …

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Think Your List Is Tired? Think Again. It’s Time to Retarget.

In Marketing Automation, Marketing Services by Kari SwitalaLeave a Comment

Chasing cold prospects can feel an awful lot like chasing tail, and finding qualified new prospects can be a lot of work, too. That’s why we encourage our clients to focus on the prospects right under their noses. Your current list is already familiar with your business, whether they’re existing or former clients or customers who got cold feet during …

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5 Tips to Tracking And Measuring Your Marketing Efforts

In Marketing Services by Kari SwitalaLeave a Comment

Tracking and measuring your marketing efforts is imperative to optimizing the success of your business. It ensures that your process is effective. It also allows you to quantifiably follow your business success from your mission statement through your core objectives and your marketing strategies to your bottom line. Then, if necessary, you can make the appropriate adjustments in your marketing …

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Don’t Overlook the Power of the Hashtag #

In Content Creation, Social Media Marketing by Amy JudgeLeave a Comment

Hashtags. Introduced in 2007 by an unassuming Twitter user and initially reserved for social media platforms hashtags are now prevalent even in colloquial speech. #crazyright. Most of us have a general idea of what they are but how many of us know how to leverage them appropriately to drive the content marketing reach of our business? With numerous social media …