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You’ve Built a Lead Magnet . . . Now What?

In Attraction, Customer Journey by Kari SwitalaLeave a Comment

Recently, we shared how a lead magnet campaign can help you attract new clients and grow your business. Lead magnet giveaways lure prospects in and give them something of value in the hope that they’ll eventually become loyal customers. Maybe. Net Fishing or Spearfishing? Marketing agencies sometimes talk about casting a wide net with your marketing efforts. The net fishing …

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What Lead Magnet Should Your Business Use?

In Attraction, Customer Journey by Amy JudgeLeave a Comment

Lead magnets are the free samples of the digital marketing world.   Just like the irresistible chunks of cheese at your upscale grocery, they give people a taste of what you have to offer, with no obligation to buy. But these digital samples aren’t quite free: prospects must provide an email address in exchange. Lead magnets are popular because they …

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Made in Minnesota – Becker Arena Products

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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HOW TO FILL YOUR SALES FUNNEL

In Lead Generation by Kari SwitalaLeave a Comment

The funnel… It’s not what it used to be. Remember when a funnel was a device used in the kitchen to put jam into jars, and in the garage to put oil in the engine? Today, in marketing-speak, it describes the channel your prospects enter, which narrows down like the hat of the Tin Man, delivering a smaller, select group …

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Made in Minnesota – Laser 1 Technologies

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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8 Simple Tips to Creating Content That Teaches Instead of Sells

In Content Creation by Amy JudgeLeave a Comment

As a business owner you are the expert when it comes to your product or service. You also know better than anyone how what your business has to offer can improve the lives of each of your customers. As opposed to boring your customers with generic advertisements and off-point information, effective content marketing that educates your customers provides immense value. …

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Marketing is good…educating your customers is better!

In Lead Generation by Kari SwitalaLeave a Comment

Everyone knows that marketing is an important part of any business model. If customers don’t know about your business, there will be no business. The challenging part about that is figuring out new and exciting content and promotions to keep your customers engaged. An effective communication tool is education. Launching a customer education program opens the door to an entire …

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The Secret to Gaining Customer Trust

In Client Retention by Kari SwitalaLeave a Comment

The secret to gaining your customer’s trust is simple: there isn’t one—you need to earn it. There’s nothing you can do to instantly gain the trust of your customers, but you can fast-track the process. Here’s how. 1. Be authentic. Seriously, customers can spot BS a mile away. Embrace what makes you and your company different from your competition, not …