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8 Simple Tips to Creating Content That Teaches Instead of Sells

In Content Creation by Amy JudgeLeave a Comment

As a business owner you are the expert when it comes to your product or service. You also know better than anyone how what your business has to offer can improve the lives of each of your customers. As opposed to boring your customers with generic advertisements and off-point information, effective content marketing that educates your customers provides immense value. …

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Marketing is good…educating your customers is better!

In Lead Generation by Kari SwitalaLeave a Comment

Everyone knows that marketing is an important part of any business model. If customers don’t know about your business, there will be no business. The challenging part about that is figuring out new and exciting content and promotions to keep your customers engaged. An effective communication tool is education. Launching a customer education program opens the door to an entire …

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The Secret to Gaining Customer Trust

In Client Retention by Kari SwitalaLeave a Comment

The secret to gaining your customer’s trust is simple: there isn’t one—you need to earn it. There’s nothing you can do to instantly gain the trust of your customers, but you can fast-track the process. Here’s how. 1. Be authentic. Seriously, customers can spot BS a mile away. Embrace what makes you and your company different from your competition, not …

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The Importance of the Customer Avatar

In Lead Generation by Amy JudgeLeave a Comment

There’s nothing new about the idea that we have to know our audience–our potential customers–in order to achieve success with our branding and marketing efforts. Avatars: Beyond Demographics However, the idea has evolved in recent years, and now we’re getting much more specific when envisioning our prospects. Current wisdom says we take it beyond simple demographics, envisioning customer avatars. While …

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3 Tips to Identifying Your Target Market

In Lead Generation by Kari Switala1 Comment

Do you feel like your business’s marketing efforts are a bit scattered and that your business could benefit from a more focused approach? Identifying your target market and subsequently directing your marketing strategy towards this focused group of consumers is the equivalent to citing in your rifle and putting the bull’s-eye in your crosshairs – a surefire hit with an …

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Made in Minnesota – ChopRoom

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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Made in Minnesota: U + B Architecture & Design

In Made in Minnesota by Amy JudgeLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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Your Website isn’t an Ad, it’s the Main Event

In Guest Blog by brianjohnsonLeave a Comment

With our amazing Figstory event fast approaching, we thought we would let you hear from the speakers that will be presenting at this amazing event on January 25th. Here’s a blog by Brian Johnson of PageCrafter. Join us on the 25th to hear more from Brian on exploring the power of using empathy to connect with website visitors! By Brian …