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The Psychology of Conversion

In Conversion, Customer Journey by Kari SwitalaLeave a Comment

Attracting prospects without converting them into customers is like one hand clapping. 👏🏻 When you’re building your marketing strategy, make sure you strategize for both elements: bringing new people or businesses into your sphere of influence AND persuading them to actually buy what you’ve attracted them with. There are hundreds of strategies for both of those steps. Today, we’ll focus …

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7 Strategies to Convert More Leads

In Conversion, Customer Journey by Amy JudgeLeave a Comment

Sometimes we need a reminder to keep our eyes on the prize. We often see a business put tremendous—and effective—effort into generating leads, and then fail to follow through to maximize conversions. Remember that leads are just a means to an end, and the end is making a sale AND retaining a loyal repeat customer. Here are some reminders to …

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Millennials & the MedSpa Industry

In Lead Generation, Marketing Services by Kari SwitalaLeave a Comment

Millennials are big consumers of medical spa services. No longer are various cosmetic procedures the domain of the golden generation: The selfie generation has embraced them with vigor. Millennials Embrace Medical Spa Services Here are some statistics. According to the American Med Spa Association, the med spa industry is growing rapidly in the U.S. with double digit revenue gains reported …

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Content Marketing for Manufacturers

In Content Creation, Marketing Services by Kari SwitalaLeave a Comment

Sometimes manufacturers are reluctant to get into content marketing, thinking it’s more appropriate for “soft” products like food or services. Even manufacturers who buy in to the benefits of CM may fail to pursue it for a variety of reasons: budget, limited time, uncertainty about whether your efforts have an impact, or simply the ongoing struggle to create engaging content. …

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ABC’s (and the DEFG’s) of Email Marketing

In Email Marketing, Marketing Services by Kari SwitalaLeave a Comment

In honor of back 2 school quickly approaching, I thought we’d go back 2 the basics and focus on the ABC’s (and the DEFG’s) of effective email marketing! Audience: Know your audience and tailor your message to speak specifically to them! Be Yourself: Incorporating your personality and a personalized message will help you build rapport and strengthen your relationships with …

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Made In Minnesota – Events By Melody

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our blog suitably titled Made in Minnesota where we explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format is a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories of big dreams …

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Is Blogging Dead?

In Lead Generation, Marketing Automation, Marketing Services by Kari SwitalaLeave a Comment

IS BLOGGING DEAD? AU CONTRAIRE Living in the midst of a continually-evolving online environment, we are constantly re-evaluating which platforms deserve our precious time and effort when it comes to marketing our businesses. One platform that is often pegged as increasingly irrelevant is that of the blog. We are here to assure you that not only are blogs relevant but …