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Taking the Patient Experience from “Ow!” to “Wow!”: An Automagic Case Study

In Case Study, Marketing Automation, Marketing Services by Kari Switala0 Comments

We all love earning new business. When a new patient entrusts their health to a new health care provider, it’s particularly exciting. That’s what Wild Fig Marketing discovered when we worked with a local chiropractic clinic. With a staff of 25, the clinic had a lot opportunities to make sure its patient onboarding system crossed its “t”s and dotted its …

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How to Choose the Best Social Media Platforms For Your Business

In Social Media Marketing by Amy Judge0 Comments

We’re in a social media revolution, and there’s no telling what the future will bring. Think back to 2006, when both Facebook and Twitter were launched: over the past 11 years, they’ve had a phenomenal and unexpected impact on marketing and commerce. New platforms are introduced every year: some will evolve into “the next Instagram” and others will fail to …

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Think Your List Is Tired? Think Again. It’s Time to Retarget.

In Marketing Automation, Marketing Services by Kari Switala0 Comments

Chasing cold prospects can feel an awful lot like chasing tail, and finding qualified new prospects can be a lot of work, too. That’s why we encourage our clients to focus on the prospects right under their noses. Your current list is already familiar with your business, whether they’re existing or former clients or customers who got cold feet during …

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5 Tips to Tracking And Measuring Your Marketing Efforts

In Marketing Services by Kari Switala0 Comments

Tracking and measuring your marketing efforts is imperative to optimizing the success of your business. It ensures that your process is effective. It also allows you to quantifiably follow your business success from your mission statement through your core objectives and your marketing strategies to your bottom line. Then, if necessary, you can make the appropriate adjustments in your marketing …

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Don’t Overlook the Power of the Hashtag #

In Content Creation, Social Media Marketing by Amy Judge0 Comments

Hashtags. Introduced in 2007 by an unassuming Twitter user and initially reserved for social media platforms hashtags are now prevalent even in colloquial speech. #crazyright. Most of us have a general idea of what they are but how many of us know how to leverage them appropriately to drive the content marketing reach of our business? With numerous social media …

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Is Automation Right For You?

In Marketing Automation, Marketing Services by Kevin Switala0 Comments

The answer is yes. We haven’t worked with, or heard of, a single company that couldn’t profit from automation. In fact, the return on investment (ROI) for automating processes typically falls between very attractive and no brainer! But it’s not just for financial reasons that we automate. Here are some of the benefits of automation: Increased efficiency and minimized risk …

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Should You Outsource Your Content Creation?

In Content Creation, Marketing Services by Kari Switala0 Comments

The internet is a battleground–for attention. Today’s businesses know they need to share vivid, engaging content to capture that attention, attract customers, and differentiate themselves from the competition. Generating an ongoing variety of quality content on a regular basis is crucial. In an ideal world, your in-house experts would also be skilled writers with time on their hands and a …

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Attracting Your Ideal Client Through Storytelling

In Marketing Services by Kari Switala0 Comments

We’ve all been privy to a good story – one that captivates our attention in such a way that we find ourselves retelling it over and over meanwhile striving to maintain its integrity by recalling every last detail. Sometimes stories are not only captivating but personally powerful – something we hold onto and derive meaning and inspiration from when the …

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Creating a Powerful Subject Line

In Marketing Services by Kari Switala0 Comments

I think we would all agree that it doesn’t matter how informative, inspiring and all-around incredible your email content is if no one opens your email, right? If that’s the case then the big question is – how can you maximize the potential of the email subject line to create the desired effect – an opened email? We only have …