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Helpful Tips for Reducing Unsubscribes

In Client Retention, Marketing Services, Marketing Strategy by Mindy TraylorLeave a Comment

In our last blog post, we discussed some of the main reasons people unsubscribe to email lists and how recognizing these patterns can help you avoid common pitfalls that lead to unsubscribes. We also scratched the surface with some ideas for reducing unsubscribes. Now let’s dive deeper and explore more ways you can position your email marketing to reduce unsubscribes …

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Why Subscribers Unsubscribe

In Email Marketing, Lead Generation, Marketing Services by Kari Switala2 Comments

Unsubscribes are the kiss of death. Once people unsubscribe, they’re not likely to return. Unless you are marketing to them in other ways, this could spell an end to your subscriber’s relationship with your brand. While losing subscribers hits you where it hurts, there’s a lot to be gleaned from unsubscribe behavior that can help you gird up your email …

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Increasing Conversions with Value Proposition

In Marketing Strategy, Technology, Website by Kari SwitalaLeave a Comment

Optimizing your SEO with a solid keyword strategy in order to drive traffic to your webpage is an important undertaking. You’ll never make sales if people never land on your site. However, getting potential customers ‘in the door’ is only half the battle. The average website visitor who finds your webpage through your effective SEO strategy (good job, by the …

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Components of an Effective Keyword Strategy

In Technology, Website by Mindy TraylorLeave a Comment

In recent posts, we’ve concluded that keywords are still highly relevant when it comes to SEO and SEO is a non-negotiable component of any effective content strategy. Now let’s take a wide-angle look at how to take your keywords and develop a powerful strategy around them – one that increases your search rankings and drives on-point traffic to your webpage …

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The Bubble Gum Blunder: Turning a Mistake into a Marketing Opportunity!

In Customer Relationship Management by Kari SwitalaLeave a Comment

The “Bubble Gum Blunder” sounds like an intriguing title right? Well it’s actually quite a funny story (which didn’t seem too funny at the time) when I took a mistake I made and turned it into a marketing opportunity! A New Business Opportunity… It all happened several years ago when I was the Marketing Director at an accounting firm. We …

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SEO – A Non-Negotiable When it Comes to Your Content Strategy

In Marketing Services, Website by Kevin SwitalaLeave a Comment

If you’re creating relevant, quality content then you are well-aware of the time and dedication the process requires. In an effort to increase brand awareness, be recognized as an industry expert and drive traffic to your website, you aim to create content that your target audience finds valuable and shareable. With these goals in mind, would you still go through …

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Email Drip vs. Lead Nurturing Campaigns – What’s the Difference?

In Client Retention, Lead Generation by Kari SwitalaLeave a Comment

One size does not fit all when it comes to automated marketing campaigns. It’s important to identify your target audience and the goals of your campaign prior to determining your course of action. Two great marketing approaches – email drip marketing and lead nurturing marketing – both ensure excellent results  when utilized appropriately. Let’s explore what differentiates these marketing approaches …

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10 Strategies to Boost Workplace Efficiency

In Marketing Automation by Amy JudgeLeave a Comment

The 21st century is bursting with extraordinary achievements. We discovered water on Mars, mapped the entire human genome, created robotic limbs and can now grow human organs from stem cells. All that said, we still haven’t figured out how to add a single hour to the proverbial day. This leaves us with only two options: we can either work harder …

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Technology That Helps You Save Time

In Technology by Mindy TraylorLeave a Comment

I love manual data entry! said no one ever. It’s one of many timesuckers around the office. In fact, you’re probably somewhere between eager and desperate to free up more of your professional time so you can focus on the most important tasks that demand your attention. Fortunately, technology offers some fantastic applications that help you streamline your processes so …