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Made in Minnesota – Envision

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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Customer Experience (CX): Customer Service, Reinvented

In Client Retention, Marketing Automation by Kari SwitalaLeave a Comment

The notion of customer service has been reinvented: Now, everyone’s talking about customer experience — or CX. Customer Service Versus Customer Experience The shift in perspective is pivotal: Customer service focuses on the provider, CX focuses on the receiver. Customer service describes a limited sphere: specific activities in which company and customer interact. It begins at first contact, and ends …

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What We Can Learn From a Few Real-Life Horrifying Marketing Mistakes

In Marketing Services, Social Media Marketing by Amy JudgeLeave a Comment

We love to herald social media as a highly-accessible and effective platform on which to market our businesses and target our campaigns and indeed it is! However, we must acknowledge the other side of the social media marketing coin. Because of its accessibility and visibility both from a business and consumer standpoint we are faced with the grave possibility of …

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Pssst…Marketing Doesn’t Have to Suck!

In Content Creation, Marketing Services by Kari SwitalaLeave a Comment

“Ahhhh . . . This is so refreshing!” We’ve heard that a lot over the past couple of weeks. We’ve had several new clients who, after completing a Strategic Marketing Session with Wild Fig Marketing, have commented that they are once again excited about their marketing. More specifically, they’ve realized marketing can be fun, and it doesn’t have to suck! …

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Every Good Story Has a Villain

In Content Creation, Marketing Services by Amy JudgeLeave a Comment

As a business, do you know yours? When you think of the components of a great story what elements come to mind? Plot, setting, conflict, resolution – all important elements, right? But there is one central story element that underlies each of these elements and that is the relationship between the protagonist and the antagonist – the hero and the …

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Ontrapalooza 2017 – Automation & Digital Marketing Highlights

In Marketing Automation, Technology by Kevin SwitalaLeave a Comment

What is this you ask? If you’re crazy like I am, and you drive your RV 4,360 miles to get to Santa Barbara and back for the Ontrapalooza conference… You get “camp-a-palooza”! But what is Ontrapalooza? It is the annual digital marketing summit hosted by our friends at Ontraport – our software of choice for digital marketing and business automation. …

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Harnessing The Power of a Social Media Calendar

In Social Media Marketing by Amy JudgeLeave a Comment

Social media may be the biggest player in today’s business world. It’s certainly the most disruptive, as the landscape continues to evolve. We recently talked about choosing the best social media platforms for your business. Once you’ve selected those platforms, you need to participate on them. You can fly by the seat of your pants, posting and sharing when you …

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Kechi Okwuchi & the Power of Story

In Content Creation, Marketing Services by Kari SwitalaLeave a Comment

Recent “America’s Got Talent” contestant, Kechi Okwuchi, made quite the impression on the judges and the rest of the world last spring. Not only did she get a resounding ‘yes’ from each judge because of her incredible talent, but she made a lasting impact because of her story. When Kechi was 16, she was one of two survivors in a …