Being in the construction industry, especially in the state of Minnesota is challenging, because many contractors get the bulk of their bids during their busiest season. One of my clients recently came to me because he was frustrated with his sales process (or lack thereof) and his closing ratio (1 out of 30). As a small business owner, he was …
Case Study: Too Many Prospects too Little Time
One of my clients came to me because she realized she was probably leaving money on the table by not staying in touch with her clients and prospects on a regular basis. As a health insurance broker she has a lot of contacts, clients and prospects, about 2500 to be exact. How does she stay in touch with them so …
Case Study: Filling Your Pipeline
Generating a steady flow of referrals can be challenging, especially with all of the new technologies/social media channels out there. Still to this day, one of the best ways to fill your pipeline is by giving first and not asking for anything in return. The Law of Reciprocity! A client of mine recently implemented this strategy in his business. …