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Email Drip vs. Lead Nurturing Campaigns – What’s the Difference?

In Client Retention, Lead Generation by Kari SwitalaLeave a Comment

One size does not fit all when it comes to automated marketing campaigns. It’s important to identify your target audience and the goals of your campaign prior to determining your course of action. Two great marketing approaches – email drip marketing and lead nurturing marketing – both ensure excellent results  when utilized appropriately. Let’s explore what differentiates these marketing approaches …

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10 Strategies to Boost Workplace Efficiency

In Marketing Automation by Amy JudgeLeave a Comment

The 21st century is bursting with extraordinary achievements. We discovered water on Mars, mapped the entire human genome, created robotic limbs and can now grow human organs from stem cells. All that said, we still haven’t figured out how to add a single hour to the proverbial day. This leaves us with only two options: we can either work harder …

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Technology That Helps You Save Time

In Technology by Mindy TraylorLeave a Comment

I love manual data entry! said no one ever. It’s one of many timesuckers around the office. In fact, you’re probably somewhere between eager and desperate to free up more of your professional time so you can focus on the most important tasks that demand your attention. Fortunately, technology offers some fantastic applications that help you streamline your processes so …

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Made in Minnesota – Burnsville Edition – Showcraft

In Made in Minnesota by Amy Judge2 Comments

Welcome to our blog suitably titled Made in Minnesota where we explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format is a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories of big dreams …

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Turn Blog Readers into Customers!

In Conversion, Customer Journey by Mindy TraylorLeave a Comment

It goes without saying that blogging is an integral and valuable part of any company’s marketing efforts. In fact, companies that prioritize blogging are 13x more likely to see a return on their investment! But when your company is nurturing a blog, what is the goal? If it’s merely to increase traffic then you will be highly disappointed with your …

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Made in Minnesota – Conquer Ninja Gyms

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our blog suitably titled Made in Minnesota where we explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format is a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories of big dreams …