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Ontrapalooza 2017 – Automation & Digital Marketing Highlights

In Marketing Automation, Technology by Kevin Switala0 Comments

What is this you ask? If you’re crazy like I am, and you drive your RV 4,360 miles to get to Santa Barbara and back for the Ontrapalooza conference… You get “camp-a-palooza”! But what is Ontrapalooza? It is the annual digital marketing summit hosted by our friends at Ontraport – our software of choice for digital marketing and business automation. …

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Harnessing The Power of a Social Media Calendar

In Social Media Marketing by Amy Judge0 Comments

Social media may be the biggest player in today’s business world. It’s certainly the most disruptive, as the landscape continues to evolve. We recently talked about choosing the best social media platforms for your business. Once you’ve selected those platforms, you need to participate on them. You can fly by the seat of your pants, posting and sharing when you …

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Kechi Okwuchi & the Power of Story

In Content Creation, Marketing Services by Kari Switala0 Comments

Recent “America’s Got Talent” contestant, Kechi Okwuchi, made quite the impression on the judges and the rest of the world last spring. Not only did she get a resounding ‘yes’ from each judge because of her incredible talent, but she made a lasting impact because of her story. When Kechi was 16, she was one of two survivors in a …

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Case Study: How Automation Saved One Client a Full Week Each Month

In Case Study, Marketing Automation, Marketing Services, Technology by Kevin Switala0 Comments

How would you like to save 40 hours a month? That’s like getting an entire week per month to work on the things that are important to you!! For one client of ours, we were able to do just that by automating their new client onboarding process, saving them hundreds of hours a year in follow up, notifications and reminders, …

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Online Reviews: A Powerful Tool For Your Business

In Marketing Services by Amy Judge0 Comments

In this information age where the vast majority of consumers have a computer at their fingertips Bright Local finds that 88% of consumers consult online reviews prior to making a purchase. What’s more, 84% of consumers trust online reviews as much as they trust a personal recommendation! In other words the vast majority of consumers are forming an opinion about …

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Our 5-Minute Strategy for Overcoming Writer’s Block and Coming Up with a Content Plan

In Content Creation by Kari Switala0 Comments

When it comes to content marketing, two of the biggest frustrations I hear from small business owners are “What should I write about?” and “Where do I start?” Let’s Face It: Content Marketing Can Be Overwhelming Knowing where to start and what to write about are the two biggest factors that paralyze business owners and cause them to avoid content …

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The Importance of a Marketing Strategy Session

In Marketing Services by Kari Switala0 Comments

Good marketing makes the company look smart, great marketing makes the customer feel smart. – Joe Chernov 32% of B2B marketers say they have a documented content marketing strategy. (Content Marketing Institute, 2015) Marketing Strategy Sessions are a great way to be proactive with your efforts and ensure your marketing is delivering the results you want.  In this video, Kari …