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Made in Minnesota – Becker Arena Products

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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Choosing Your Lead Magnet Campaign Offer: Things to Consider

In Customer Journey, Lead Generation by Kari SwitalaLeave a Comment

A lead magnet campaign is a marketing approach that businesses use to attract new customers. This type of campaign extends an alluring free offer to prospective customers in a format such as an ebook, digital pamphlet, video, webinar or the like. When choosing what to offer for your lead magnet campaign, it’s important to keep a few things in mind: …

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HOW TO FILL YOUR SALES FUNNEL

In Lead Generation by Kari SwitalaLeave a Comment

The funnel… It’s not what it used to be. Remember when a funnel was a device used in the kitchen to put jam into jars, and in the garage to put oil in the engine? Today, in marketing-speak, it describes the channel your prospects enter, which narrows down like the hat of the Tin Man, delivering a smaller, select group …

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Made in Minnesota – Laser 1 Technologies

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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8 Simple Tips to Creating Content That Teaches Instead of Sells

In Content Creation, Customer Journey by Amy JudgeLeave a Comment

As a business owner you are the expert when it comes to your product or service. You also know better than anyone how what your business has to offer can improve the lives of each of your customers. As opposed to boring your customers with generic advertisements and off-point information, effective content marketing that educates your customers provides immense value. …

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Marketing is good…educating your customers is better!

In Customer Journey, Lead Generation by Kari SwitalaLeave a Comment

Everyone knows that marketing is an important part of any business model. If customers don’t know about your business, there will be no business. The challenging part about that is figuring out new and exciting content and promotions to keep your customers engaged. An effective communication tool is education. Launching a customer education program opens the door to an entire …

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The Secret to Gaining Customer Trust

In Client Retention, Customer Journey by Kari SwitalaLeave a Comment

The secret to gaining your customer’s trust is simple: there isn’t one—you need to earn it. There’s nothing you can do to instantly gain the trust of your customers, but you can fast-track the process. Here’s how. 1. Be authentic. Seriously, customers can spot BS a mile away. Embrace what makes you and your company different from your competition, not …

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The Importance of the Customer Avatar

In Customer Journey, Uncategorized by Amy JudgeLeave a Comment

There’s nothing new about the idea that we have to know our audience–our potential customers–in order to achieve success with our branding and marketing efforts. Avatars: Beyond Demographics However, the idea has evolved in recent years, and now we’re getting much more specific when envisioning our prospects. Current wisdom says we take it beyond simple demographics, envisioning customer avatars. While …

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3 Tips to Identifying Your Target Market

In Customer Journey by Kari Switala1 Comment

Do you feel like your business’s marketing efforts are a bit scattered and that your business could benefit from a more focused approach? Identifying your target market and subsequently directing your marketing strategy towards this focused group of consumers is the equivalent to citing in your rifle and putting the bull’s-eye in your crosshairs – a surefire hit with an …