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Targeted Marketing…Is It Really THAT Important?

In Marketing Strategy by Kari SwitalaLeave a Comment

Targeted Marketing: Why it’s Important for Your Business to Consider Implementing More and more businesses are using targeted marketing to reach new customers and engage more effectively with their long-term clients. If you’ve reached a plateau with your current marketing strategies, targeted marketing could be the jolt your business needs to start growing again. What is Targeted Marketing? Targeted marketing …

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Minnesota Wedding Venue: An Automation Success Story

In Case Study, Marketing Automation by Kevin SwitalaLeave a Comment

When we first met with our friends at one Minnesota farm-style wedding venue, they were completely overwhelmed. In the past, when they hosted 12 weddings a year, the venue’s manual operations sufficed. When we met them, however, they were hosting 30-50 weddings each year and still running their business 100% manually. They knew things needed to change and called on …

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Made in Minnesota – Burnsville Edition – Cornerstone Copy Center

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our blog suitably titled Made in Minnesota where we explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format is a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories of big dreams …

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Creative Holiday Marketing Strategies

In Marketing Strategy by Mindy TraylorLeave a Comment

Want to generate new leads, nurture current leads and increase brand loyalty? Who doesn’t, right? Then planning and implementing holiday marketing strategies around the calendar is a no-brainer. Here are some holiday marketing strategies that you can tap into to propel your marketing efforts! Send subscribers a personalized card There’s a Hallmark card for nearly every holiday in the book. …

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Case Study: A Huge Win for Schoox Learning Management Systems

In Case Study, Marketing Automation, Marketing Services by Kari SwitalaLeave a Comment

Our Client Schoox is a leader in online learning management systems. Their materials facilitate employee education which, in turn, propels the success of entire organizations. Some of their high-profile clients include Subway, Five Guys Burgers and Fries, Chili’s, Kia and Stanley.  The Background Schoox was preparing for their second ever trade show – the ATD Conference in Washington D.C. Showcraft, …

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Save Time and Close More Deals by Automating These Sales Processes

In Marketing Automation by Kevin SwitalaLeave a Comment

Time is money, right? So saving time means keeping more money in your pocket. If you’re interested in running a more efficient business, consider these easy ways to automate your sales processes! Automate your emails There are quite a few routine emails you send that are easy peasy to automate.  Welcome emails: When someone subscribes to your email list, it’s …

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Email Marketing: Alive and Well

In Email Marketing by Amy JudgeLeave a Comment

While more people are leveraging text and social media platforms for personal communication, email marketing continues to thrive. In fact, 95% of marketers view email as an essential channel for communicating with customers throughout their journey with their brand.   The statistics speak for themselves For every $1 you spend on email marketing, you get an estimated $42 return.  The engagement …