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The Importance of the Customer Avatar

In Customer Story, Uncategorized by Amy JudgeLeave a Comment

There’s nothing new about the idea that we have to know our audience–our potential customers–in order to achieve success with our branding and marketing efforts. Avatars: Beyond Demographics However, the idea has evolved in recent years, and now we’re getting much more specific when envisioning our prospects. Current wisdom says we take it beyond simple demographics, envisioning customer avatars. While …

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3 Tips to Identifying Your Target Market

In Customer Story by Kari SwitalaLeave a Comment

Do you feel like your business’s marketing efforts are a bit scattered and that your business could benefit from a more focused approach? Identifying your target market and subsequently directing your marketing strategy towards this focused group of consumers is the equivalent to citing in your rifle and putting the bull’s-eye in your crosshairs – a surefire hit with an …

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Made in Minnesota – ChopRoom

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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Made in Minnesota: U + B Architecture & Design

In Made in Minnesota by Amy JudgeLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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Your Website isn’t an Ad, it’s the Main Event

In Guest Blog by brianjohnsonLeave a Comment

With our amazing Figstory event fast approaching, we thought we would let you hear from the speakers that will be presenting at this amazing event on January 25th. Here’s a blog by Brian Johnson of PageCrafter. Join us on the 25th to hear more from Brian on exploring the power of using empathy to connect with website visitors! By Brian …

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Do You Wear a Costume Daily?

In Guest Blog by Amy JudgeLeave a Comment

With our amazing Figstory event fast approaching, we thought we would let you hear from the speakers that will be presenting at this amazing event on January 25th. Here’s a blog by Char Dobbs of Char Style and Image. Join us on the 25th to hear more from Char on creating an authentic presence to attract the clients you want …

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You Are Your Brand

In Guest Blog by wildfigmLeave a Comment

With our amazing Figstory event fast approaching, we thought we would let you hear from the speakers that will be presenting at this amazing event on January 25th. Here’s a blog by Carol Little of The Little Training Company. Join us on the 25th to hear more from Carol on growing your business! A guest blog post by: Carol Little, …

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A Christmas Story

In Client Retention, Customer Relationship Management by Kari SwitalaLeave a Comment

It all began on Christmas morning, December 25, 1987. I’ve always been a morning person and Christmas morning was no exception. Our family always exchanged presents on Christmas Eve, however on Christmas morning Santa would visit and fill our stockings with all kinds of goodies and usually one big toy as well. That year, I had been pining for another …