View Post

You’ve Built a Lead Magnet . . . Now What?

In Customer Journey by Kari SwitalaLeave a Comment

Recently, we shared how a lead magnet campaign can help you attract new clients and grow your business. Lead magnet giveaways lure prospects in and give them something of value in the hope that they’ll eventually become loyal customers. Maybe. Net Fishing or Spearfishing? Marketing agencies sometimes talk about casting a wide net with your marketing efforts. The net fishing …

View Post

Made in Minnesota – Becker Arena Products

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

View Post

HOW TO FILL YOUR SALES FUNNEL

In Lead Generation by Kari SwitalaLeave a Comment

The funnel… It’s not what it used to be. Remember when a funnel was a device used in the kitchen to put jam into jars, and in the garage to put oil in the engine? Today, in marketing-speak, it describes the channel your prospects enter, which narrows down like the hat of the Tin Man, delivering a smaller, select group …

View Post

Made in Minnesota – Laser 1 Technologies

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

View Post

8 Simple Tips to Creating Content That Teaches Instead of Sells

In Content Creation by Amy JudgeLeave a Comment

As a business owner you are the expert when it comes to your product or service. You also know better than anyone how what your business has to offer can improve the lives of each of your customers. As opposed to boring your customers with generic advertisements and off-point information, effective content marketing that educates your customers provides immense value. …