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Inbound and Outbound Marketing: Understanding the Differences

In Marketing Services, Marketing Strategy by Mindy TraylorLeave a Comment

The goal is the same: Get your brand in front of on-point customers. There are, however, a couple ways to get there, namely inbound marketing and outbound marketing. Inbound marketing Coined in 2006 by HubSpot founders Brian Halligan and Dharmesh Shah, inbound marketing, “…pulls customers to your company and creates lasting relationships. More than just a tactic, inbound is a …

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Giving Away the Recipe to Granny’s Secret Sauce

In Marketing Strategy by Kari SwitalaLeave a Comment

One topic that comes up frequently in discussions with our clients is how much is too much? In other words, our clients often wonder how much insider information is appropriate to share within their blog posts or other published content. And it’s a legitimate question! How much is too much when it comes to giving away the secret sauce? At …

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Crafting Killer Content That’s Highly Shareable

In Content Creation, Social Media Marketing by Amy JudgeLeave a Comment

The competition is more fierce than ever. With over 2 million blog posts generated each day, creating standout content that people are motivated to share is paramount. This post takes a deep-end dive into essential components of highly shareable content so you get the best return and greatest exposure on all your efforts. Readers will share your content if you… …

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Simple Ways to Boost List Growth

In Email Marketing, Lead Generation by Mindy TraylorLeave a Comment

You want to grow your email list by encouraging your visitors to opt in. However, with an overwhelming number of opt-in tools at your disposal, how do you know which tools will help you boost your list growth and which ones will annoy your visitors and send them packing? Here we compiled a list of our favorite opt-in tools with …

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Made in Minnesota – Wonderwoman Construction

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our blog suitably titled Made in Minnesota where we explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format is a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories of big dreams …

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Marketing to Millennials

In Marketing Strategy by Kari SwitalaLeave a Comment

To ignore the millennial in your marketing efforts is to ignore 25-35% of the consumer population. However, many marketers find the diversity of this population segment daunting and continue to pursue basic marketing tactics, just hoping their brand catches the lucrative eye of the millennial population. Millennials are unique in many respects and marketing that appeals to baby boomers and …

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6 Types Of Emails Your Business Should Be Sending

In Client Retention, Email Marketing, Marketing Automation by Amy JudgeLeave a Comment

When it comes to marketing your business, there are numerous emails you can send out that coincide with different points along the customer journey. Email marketing is a tried-and-true way to connect with your customers and increase those leads and sales. If your current emails are not seeing the engagement or conversions you would like, these six types of emails …

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Email Marketing Trends to Keep an Eye on in 2019

In Email Marketing, Marketing Services by Kari SwitalaLeave a Comment

You spend a tremendous amount of time creating content for your subscribers. Paying heed to current email marketing trends ensures that you’re making that powerful connection. This year’s trends are particularly subscriber-centric yet foster a positive experience for both sender and receiver. In 2019, email marketing is: Timely Personaliztion 2018 trends saw an emphasis on a hyper-personalized approach to email …