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A Christmas Story

In Client Retention, Customer Relationship Management by Kari SwitalaLeave a Comment

It all began on Christmas morning, December 25, 1987. I’ve always been a morning person and Christmas morning was no exception. Our family always exchanged presents on Christmas Eve, however on Christmas morning Santa would visit and fill our stockings with all kinds of goodies and usually one big toy as well. That year, I had been pining for another …

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Made In Minnesota – Bent Brewstillery

In Made in Minnesota by Kari Switala2 Comments

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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5 Ways to Measure Client Satisfaction for People Who Love Data (and Those Who Don’t!)

In Client Retention by Amy JudgeLeave a Comment

If your business is anything like Wild Fig Marketing, your sales team is split 50/50 between people who LOVE data and those who would rather poke themselves in the eye than look at a spreadsheet. It takes all kinds to build meaningful relationships with clients and prospects and grow your business. At the end of the day, what matters is …

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Cultivating Your Customer Relationships Using Social Media

In Client Retention, Social Media Marketing by Amy JudgeLeave a Comment

Every business owner’s dream is to have a brand so rock solid that their customers largely do the marketing for them. Think about Colgate vs. Crest. For the most part, Americans choose one or the other and base their decision on what they have always used. But is one toothpaste truly better than the other? Who knows and, quite frankly, …

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Use Email Marketing to Improve Customer Retention!

In Marketing Services by Amy JudgeLeave a Comment

A one-time customer is good. A loyal, lifelong customer is the bread and butter of any business. It’s crucial to promote customer retention within your business and hands down the most effective way to do this is through email marketing. THE STATISTICS Let the statistics speak for themselves: According to DMA, the ROI of email marketing is 3800%! What’s more? …

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Made in Minnesota – Signature Woods

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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Made in Minnesota – Envision

In Made in Minnesota by Kari SwitalaLeave a Comment

Welcome to our new blog suitably titled Made in Minnesota where we will explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format will be a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories …

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Customer Experience (CX): Customer Service, Reinvented

In Client Retention, Marketing Automation by Kari SwitalaLeave a Comment

The notion of customer service has been reinvented: Now, everyone’s talking about customer experience — or CX. Customer Service Versus Customer Experience The shift in perspective is pivotal: Customer service focuses on the provider, CX focuses on the receiver. Customer service describes a limited sphere: specific activities in which company and customer interact. It begins at first contact, and ends …

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What We Can Learn From a Few Real-Life Horrifying Marketing Mistakes

In Marketing Services, Social Media Marketing by Amy JudgeLeave a Comment

We love to herald social media as a highly-accessible and effective platform on which to market our businesses and target our campaigns and indeed it is! However, we must acknowledge the other side of the social media marketing coin. Because of its accessibility and visibility both from a business and consumer standpoint we are faced with the grave possibility of …

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Pssst…Marketing Doesn’t Have to Suck!

In Content Creation, Marketing Services by Kari SwitalaLeave a Comment

“Ahhhh . . . This is so refreshing!” We’ve heard that a lot over the past couple of weeks. We’ve had several new clients who, after completing a Strategic Marketing Session with Wild Fig Marketing, have commented that they are once again excited about their marketing. More specifically, they’ve realized marketing can be fun, and it doesn’t have to suck! …