5 min read
Introducing Loop Marketing: HubSpot’s Solution for Growth in the AI Era
Marketing has entered a new age—one shaped by artificial intelligence, real-time personalization, and continuous connection.
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6 min read
Using Key Metrics To Set [and Reach!] Your Email Marketing Goals
How do you know if your email marketing is working? (And what does “working” actually mean?) If you’ve been asking yourself these questions, you’ve...
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7 min read
10 Key Takeaways From the 2025 HubSpot Inbound Conference
Last month, Kevin (my husband and Wild Fig’s Chief Propeller Head) and I attended the HubSpot Inbound conference in San Francisco…and came home with...
5 min read
Choosing the Right Fractional Marketing Partner for Your Business
“Fractional marketing,” “fractional CMO,” “fractional marketing team”... if you’ve been paying attention to the marketing world even a little bit...
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7 min read
Do’s and Don’ts of Instagram Marketing for Your Business
Ready to make your business shine on Instagram? 🤩
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3 min read
What We’ve Been Working On for Our Clients: Gemstar® Manufacturing
Welcome to a new series where we’ll share some of the work we’ve been doing for our clients recently. If you’ve ever wondered what on earth we do all...
4 min read
How a Google Business Profile Boosts Your Local SEO
If you’re running a local business, you’ve probably asked yourself: How can I get more customers to find me online without spending a fortune on ads?...
8 min read
Why It’s Crucial To Humanize Your Brand in the Age of AI [+ 12 Ways To Do It]
With increased adoption of smart technology, AI, and automation, brands have the opportunity to accomplish more faster—potentially outperforming even...
5 min read
Leveraging Technology To Improve Sales: Our Favorite Tools
According to a 2024 survey of sales reps, respondents spent an average of 56% of their time on non-customer-facing tasks. The same study also found...
5 min read
8 Ways To Use Automation for Event Promotion and Follow-Up
Planning and promoting an event takes time and energy and involves a lot of moving parts—but automation can make the process smoother and more...
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6 min read
A Beginner’s Guide to Creating a Social Media Content Calendar
Posting regularly on your business’ social media accounts offers a lot of benefits, including increased brand awareness, stronger customer loyalty,...
4 min read
The 5 Best Blog Types for Boosting Your Website Traffic
Having a blog on your business’ website can help you build brand awareness, connect with customers, boost your search rankings, and bring in more...
4 min read
The Role of AI in Email Marketing: A Smart Marketer’s Guide
In today’s fast-paced digital landscape, artificial intelligence (AI) has become an indispensable tool for marketers aiming to enhance their email...
6 min read
7 Effective Ways To Re-Engage Past Customers and Prospects
Instead of always focusing on bringing new leads into your funnel, what if you could re-engage past customers and all those prospects who expressed...
4 min read
6 Reasons You Need To Use Video on Your Website
Your website is your company’s digital storefront. It shows visitors who you are, what you do/sell, and who’s on your team, and it offers an...