ABOUT US

WHY WILD FIG?


Like the wild fig tree, we’re nourished by deep roots.

The wild fig of South Africa sends its roots down over 400 feet, farther than any tree in the world. It inspires us: we honor the value of deep-rooted relationships. Deep roots and deep relationships ensure reliable access to strength from the source, even in trying times. As a universal symbol of endurance, fertility, prosperity and sweetness, the wild fig is a potent metaphor for our business and yours.

Let’s branch out organically together, as our solid relationships bear the fruit of happy clients and multiple referrals.

WHO IS WILD FIG MARKETING?

Wild Fig Marketing consists of husband and wife duo, Kari & Kevin Switala and newcomer, Amy Judge. Together, they are able to weave their diverse accomplishments in the tech, marketing and account management arenas together to forge an exuberantly nimble and innovative consulting firm reflecting their passion for helping small businesses. Harnessing Kari’s inventive, out-of-the-box energy, Kevin’s resourceful orchestration of digital tools and Amy’s love of coordination and details ensures a solid foundation from which they reach for the sky like a tree seeks sunlight. As a team, they stay on top of the ever-changing tools and trends essential to marketing success. Their devotion to learning and growing will help your company access and embrace the most beneficial and up-to-date marketing strategies.

Kari Switala, Chief Creative Officer
Strategic • Creative • Outside-the-Boxical
The visionary of the team, brings intuitive enthusiasm from her 15 years of experience in marketing strategy and small business consulting. As a Master Certified Partner and Authorized Local Expert with Constant Contact, she’ll help you get the most out of this multi-faceted CRM system.

  • Loves exploring new places and traveling with her family and puggle, Steve
  • Avid reader who’s addicted to ordering books on Amazon (so she doesn’t forget them when she hears about a cool new book)
  • HGTV binge-watcher and Pinterest junkie

Kevin Switala, Chief Propeller Head
Systematic • Inquisitive • Nerd-alytical
Kevin’s 23 years in IT and architecture earns him Chief Propeller Head status, thanks to his background in employing technology to analyze data and identify compelling insights into customer behavior. His extensive training as an Ontraport Certified Consultant ensures you will get the most out of each and  every campaign.

  • Loves fishing, hunting, & riding ATV w/family & friends
  • Enjoys spending time in northern MN
  • Feeds his creative side w/writing music, playing guitar and singing in a rock band

Amy Judge, Marketing Coordinator
Nurturing • Intuitive • Choreo-graphical
Amy Judge joined the Wild Fig Team in May of 2017 bringing with her 10 years of experience in marketing, communications and client relations. Amy loves getting to know our clients and helping our clients succeed in growing their business!

  • Loves spending time with her husband and 2 kiddos
  • Enjoys reading and traveling
  • Doughnut aficionado

MEET OUR TEAM OF WRITERS

Mindy Traylor

Writer

A proud wife and mama of three living the dream in the Northwoods of Minnesota. An avid, lifelong writer and an emerging photographer. A lover of pine trees, fresh-cut grass and all things summertime.

Annelise Kelly

Writer

National Geographic Traveler published her picture and story about a vintage wooden carousel in Martinique. (Click Here)
LOVES food. Cooking it, eating it, reading and writing and daydreaming about it.

Amanda Lanser

Writer

Had work published in a national insurance publication...twice!

Has a clarinet performance degree and plays bass clarinet in the Minnesota Symphonic Band, a Twin
Cities adult concert band.

Dawn Weitzel

Writer

Currently working on a spiritual book based on years of notes by her deceased aunt.
She enjoys organizing events for children in her community – particularly in the areas of child safety and the arts.
To her son's chagrin, she also loves taking photographs.